Tokyo Ghoul Cafe Mimics Dishes from the Pages of the Tokyo Ghoul Anime
Laura McQuarrie — May 12, 2017 — Marketing
References: the-guest & en.rocketnews24
After Tokyo Ghoul was launched as a manga, it became an anime and now it is getting its own movie—as well as a dedicated Tokyo Ghoul Cafe in Japan to further the popularity of the franchise.
Fans of the franchise will be drawn to the cafe for a variety of reasons, including that it will feature costumes and art from the new film. But most of all, fans will enjoy sampling a variety of food and drinks that take direct inspiration from dishes from the manga. Items on the menu at the Tokyo Ghoul Cafe include Kaneki’s One-Eyed Curry, Hinami’s Hamburger Steak and even an eyeball-inspired cheesecake dessert.
Anime cafes are incredibly popular in Japan, but they often feature cute cartoon characters and treats that are far less gruesome-looking than what's served at the Tokyo Ghoul Cafe.
Fans of the franchise will be drawn to the cafe for a variety of reasons, including that it will feature costumes and art from the new film. But most of all, fans will enjoy sampling a variety of food and drinks that take direct inspiration from dishes from the manga. Items on the menu at the Tokyo Ghoul Cafe include Kaneki’s One-Eyed Curry, Hinami’s Hamburger Steak and even an eyeball-inspired cheesecake dessert.
Anime cafes are incredibly popular in Japan, but they often feature cute cartoon characters and treats that are far less gruesome-looking than what's served at the Tokyo Ghoul Cafe.
Trend Themes
1. Manga-inspired Cafes - Opportunity for business professionals to create cafes that showcase dishes inspired by popular manga franchises, attracting fans and boosting the popularity of the brand.
2. Anime Tourism - Business professionals can explore the potential of creating tourist attractions, such as dedicated cafes, based on popular anime and manga franchises to cater to a growing fanbase of enthusiasts.
3. Themed Food and Beverage Experiences - There is an opportunity for business professionals to develop unique culinary experiences that capture the essence of beloved manga and anime series, tapping into the fandom culture and attracting a niche market.
Industry Implications
1. Entertainment - The entertainment industry can leverage the popularity of manga and anime franchises by investing in themed cafes and attractions, creating an immersive experience for fans and generating additional revenue streams.
2. Hospitality - The hospitality industry can explore the concept of themed cafes and restaurants as a way to attract specific target markets, such as anime and manga enthusiasts, and offer unique dining experiences to differentiate themselves from competitors.
3. Food and Beverage - Food and beverage businesses can partner with popular manga and anime franchises to develop exclusive menu items and limited-edition collaborations, capitalizing on the fan base and creating buzzworthy offerings.
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