The Sports Edit on M&S Now Features Reebok and Puma
Michael Hemsworth — February 15, 2024 — Fashion
References: marksandspencer & retailtimes
The Sports Edit on M&S has been expanded by Marks & Spencer as part of its recent endeavor to bolster its sportswear offerings and provide shoppers with more options when perusing in-store or online. The expansion includes the addition of Reebok and Puma into the offerings, which will see more than 140 products in total added through February and March. This will bring the sportswear platform offerings up to more than 800 including the brand's own private label -- Goodmove -- and responds to the increasing demand for more activewear options amongst shoppers.
Director of Third-Party Brands at M&S Nishi Mahajan spoke on the updates to The Sports Edit on M&S saying, "Sportswear is an integral part of our wider Brands at M&S strategy as we continue to grow market share and brand credibility in the category. Our dedicated platform has been carefully curated to cater for every style, energy level and price point, complementing and completing the strength we have in our core Goodmove range. We’re growing at pace – and there is more to come this year.”
Director of Third-Party Brands at M&S Nishi Mahajan spoke on the updates to The Sports Edit on M&S saying, "Sportswear is an integral part of our wider Brands at M&S strategy as we continue to grow market share and brand credibility in the category. Our dedicated platform has been carefully curated to cater for every style, energy level and price point, complementing and completing the strength we have in our core Goodmove range. We’re growing at pace – and there is more to come this year.”
Trend Themes
1. Expansion of Sportswear Offerings - The addition of Reebok and Puma to The Sports Edit on M&S's offerings is part of an effort to expand their sportswear offerings and provide more options to customers.
2. Increasing Demand for Activewear - The inclusion of more than 140 products in The Sports Edit on M&S reflects the growing demand for activewear options among shoppers.
3. Curated Platform for Every Style - The curated platform of The Sports Edit on M&S aims to cater to every style, energy level, and price point, providing a diverse range of options for customers.
Industry Implications
1. Retail - The expansion of sportswear offerings in The Sports Edit on M&S shows opportunities for retailers to tap into the growing demand for activewear.
2. Fashion - The inclusion of Reebok, Puma, and other brands in The Sports Edit on M&S highlights opportunities for fashion brands to collaborate with retailers and offer their sportswear products.
3. E-commerce - The expansion of The Sports Edit on M&S's online offerings presents opportunities for e-commerce platforms to cater to the increasing demand for activewear and provide a seamless shopping experience.
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