Sky Atlantic is Inviting Game of Thrones Fans to Join the Night's Watch
Laura McQuarrie — May 5, 2017 — Marketing
References: jointhenightswatch & eventmagazine
To help Game of Thrones fans get prepared for the launch of the newest season of the HBO show, broadcaster Sky Atlantic is inviting those in UK and Ireland to join The Night's Watch.
40 viewers will be given the chance to partake in a military-style training camp at the Tower of London that will teach them how to become true members of The Night's Watch. Participants will be able to pick up skills from weapon trainers and stuntmen on the show, such as how to fight with a sword, shoot targets and handle ravens. As well as experiencing what it might be like to be a part of the military order from the series, fans will also have the chance to pose on the iconic Iron Throne.
40 viewers will be given the chance to partake in a military-style training camp at the Tower of London that will teach them how to become true members of The Night's Watch. Participants will be able to pick up skills from weapon trainers and stuntmen on the show, such as how to fight with a sword, shoot targets and handle ravens. As well as experiencing what it might be like to be a part of the military order from the series, fans will also have the chance to pose on the iconic Iron Throne.
Trend Themes
1. Fantasy TV Training Camps - Opportunity for broadcasters to create immersive experiences for fans of popular TV shows.
2. Military-style Training - Potential for military or fitness industries to offer specialized training programs based on popular TV shows.
3. Experiential Fan Engagement - Increased demand for interactive activities that allow fans to connect with their favorite TV shows on a deeper level.
Industry Implications
1. Broadcasting - Opportunity for broadcasters to create additional revenue streams by offering immersive experiences tied to their shows.
2. Entertainment - Potential for entertainment companies to create experiential events that cater to fans of popular TV shows.
3. Tourism - Tourism industry can capitalize on the popularity of TV shows by offering themed travel experiences and destinations.
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