Finland's Nokia Brewery is Now Selling a 1,000 Can Beer Pack
Michael Hines — May 4, 2017 — Marketing
References: nokianpanimo.fi & time
Drinkers in Finland have a new value proposition to consider: a 1,000 can beer pack. The ridiculous bulk buy was created by the country's Nokia Brewery in response to a competitor's pack of 100 beers. At $2,343 this gigantic pallet of beer is ridiculously expensive. However, when you do the math it's actually a solid buy with each can coming in at $2.34. Apparently the 1,000 can beer pack will not be sold as-is indefinitely. The supermarkets carrying the cases plan to eventually break the pallets up into smaller servings to ensure that the beer is actually sold.
Novelty items are nothing new in the world of beer. Small breweries routinely compete to make the world's most alcoholic brew. That being said larger companies usually stay out of the fray. The 1,000 can beer pack is a hell of a marketing stunt and could lead to bigger brands trying to get in on the action. It may only be a matter of time before Budweiser is available in 100 or 1,000 packs.
Novelty items are nothing new in the world of beer. Small breweries routinely compete to make the world's most alcoholic brew. That being said larger companies usually stay out of the fray. The 1,000 can beer pack is a hell of a marketing stunt and could lead to bigger brands trying to get in on the action. It may only be a matter of time before Budweiser is available in 100 or 1,000 packs.
Trend Themes
1. Oversized Packaging - The creation of a 1,000 can beer pack by Nokia Brewery opens opportunities for other companies to explore oversized packaging as a novelty item.
2. Competitive Marketing Stunts - The success of the 1,000 can beer pack could inspire larger brands to engage in creative and attention-grabbing marketing stunts.
3. Value Packaging - The pricing strategy of the 1,000 can beer pack highlights the potential for brands to offer value packaging options to consumers.
Industry Implications
1. Beverage Packaging - The 1,000 can beer pack calls for innovations in beverage packaging to accommodate larger quantities of products.
2. Alcohol Manufacturing - The introduction of the 1,000 can beer pack could lead to disruptions in the alcohol manufacturing industry, prompting companies to explore new packaging options.
3. Marketing and Advertising - The marketing success of the 1,000 can beer pack demonstrates the potential for disruptive marketing strategies to capture consumer attention and increase brand visibility.
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