Cosmos Ocean Hellas' New Identity Emphasizes Motion
Mary Van Puymbroeck — May 1, 2017 — Marketing
References: luminous.gr
Marketing enthusiasts know that one of the most difficult things to get right in branding is accurately connecting an image to an idea --Luminous Design Group in Athens has done just this with the use of movement in neutral freight wholesaler Cosmos Ocean Hellas' new visual identity.
According to the Luminous Design Group's website, the animated logo design was based on the company's services. As a wholesale shipping company with global connections, the moving dots in the logo invoke a sense of accessibility, almost as if the moving dots are shipments en route around the world. With a vibrant blue color scheme that nods at Cosmos Ocean's Greek roots, and typography that represents the brands character, the complete moving image relays an understanding of the company's services to the viewer.
According to the Luminous Design Group's website, the animated logo design was based on the company's services. As a wholesale shipping company with global connections, the moving dots in the logo invoke a sense of accessibility, almost as if the moving dots are shipments en route around the world. With a vibrant blue color scheme that nods at Cosmos Ocean's Greek roots, and typography that represents the brands character, the complete moving image relays an understanding of the company's services to the viewer.
Trend Themes
1. Animated Logo Design - Opportunity for businesses to create dynamic and engaging visual identities that accurately depict their services and values.
2. Movement in Branding - Potential for brands to use motion and animation in their logos to convey a sense of accessibility and global connections.
3. Typography as Brand Character - Chance for businesses to use typography to effectively represent their brand's personality and voice in their visual identity.
Industry Implications
1. Marketing - Disruptive innovation opportunity for marketers to leverage animated logo designs to create memorable and impactful branding campaigns.
2. Graphic Design - Potential for graphic designers to specialize in creating dynamic logos that incorporate motion and convey a brand's core values.
3. Wholesale Shipping - Opportunity for wholesale shipping companies to revamp their visual identities with animated logos that showcase their global reach and accessibility.
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