Canadian Tire Debuted the PREMIER INFINITY Paint in High Style
Rebecca Byers — May 15, 2017 — Art & Design
References: youtu.be & canadiantire
Partnering with television personalities Colin & Justin, Canadian Tire recently debuted their new PREMIER INFINITY Paint collection in exceptional style, creating an enormous 35,000-square-foot paint swatch that is best viewed from above. In order to get a view of the world's largest paint swatch, individuals piled into a helicopter for a short ride to the massive (and quite colorful) installation, which was located in the parking lot of a Vaughn Canadian Tire store. The paint itself is produced in Quebec at a factory boasting a staff of 110 employees.
Notably, Canadian Tire partnered with the University of Montreal's doctorate of arts students to name the 1,008 colors, with chosen namesakes taking cues from Canadian food, art and landmarks, including 'Trinity Bellwoods,' 'Rideau Canal,' and 'Ottawa Summer Green.' Aiming to offer a selection of high quality shades that can easily change the atmosphere of any space, Colin and Justin describe the paint as being the "hack" itself, with a one-coat guarantee and developed with a view to being "smart and simple."
Notably, Canadian Tire partnered with the University of Montreal's doctorate of arts students to name the 1,008 colors, with chosen namesakes taking cues from Canadian food, art and landmarks, including 'Trinity Bellwoods,' 'Rideau Canal,' and 'Ottawa Summer Green.' Aiming to offer a selection of high quality shades that can easily change the atmosphere of any space, Colin and Justin describe the paint as being the "hack" itself, with a one-coat guarantee and developed with a view to being "smart and simple."
Trend Themes
1. Customized Color Selection - Disruptive innovation opportunity: Develop a platform that allows customers to create and name their own custom paint colors.
2. One-coat Guarantee - Disruptive innovation opportunity: Create a paint formula that guarantees full coverage in just one coat, saving time and effort for consumers.
3. Collaborative Brand Partnerships - Disruptive innovation opportunity: Foster partnerships with universities or other institutions to collaborate on product development and branding.
Industry Implications
1. Home Improvement - Disruptive innovation opportunity: Introduce eco-friendly, non-toxic paint alternatives to the market.
2. Interior Design - Disruptive innovation opportunity: Develop an augmented reality tool that allows users to virtually test paint colors on their walls before making a purchase.
3. Manufacturing - Disruptive innovation opportunity: Implement robotic automation in paint production processes to increase efficiency and reduce costs.
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