'Today at Apple' Introduces Interactive Teachings on Design and More
Laura McQuarrie — May 4, 2017 — Business
References: apple & eventmagazine
Apple recently announced that it will now be holding educational in-store sessions called 'Today at Apple,' sharing perspectives on everything from video and coding to art and music.
The in-store sessions will be held by Apple team members at select cities and will feature photographers, musicians and other experts in their field. Some sessions encourage a hands-on approach to learning, and help attendees get a better sense of Apple's product offerings. For instance, a Live Art session may involve an artist teaching people how to create their own works of art using the iPad Pro using the Apple Pencil.
Some of the other sessions that will be included as part of Today at Apple are Photo or Sketch Walks, Studio Hours, Kids Hour, as well as Perspectives and Performances.
The in-store sessions will be held by Apple team members at select cities and will feature photographers, musicians and other experts in their field. Some sessions encourage a hands-on approach to learning, and help attendees get a better sense of Apple's product offerings. For instance, a Live Art session may involve an artist teaching people how to create their own works of art using the iPad Pro using the Apple Pencil.
Some of the other sessions that will be included as part of Today at Apple are Photo or Sketch Walks, Studio Hours, Kids Hour, as well as Perspectives and Performances.
Trend Themes
1. Interactive In-store Sessions - Opportunity for businesses to introduce interactive educational sessions in their stores, allowing customers to learn and engage with their products.
2. Expert-led Learning Experiences - Businesses can provide experts in various fields to lead educational sessions that offer valuable insights and knowledge to customers.
3. Hands-on Technology Workshops - Creating workshops that offer hands-on experience with technology products can be a disruptive innovation opportunity for businesses to enhance customer engagement and understanding.
Industry Implications
1. Retail - Retailers can adopt interactive in-store sessions to educate and engage customers, providing a unique shopping experience.
2. Technology - Technology companies can explore expert-led learning experiences to help customers better understand their products and enhance their skills.
3. Creative Arts - Industries related to creative arts, such as art supply stores or galleries, can benefit from offering hands-on technology workshops that combine traditional art techniques with digital tools.
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