The 'World of Play-Doh' Campaign Inspires the Child in All of Us
Ellen Smith — May 23, 2017 — Marketing
References: creativity-online & fubiz.net
DDB advertising recently released a brilliantly touching campaign which focuses around the 'World of Play-Doh.'
Spanning over the course of 10 months, the handmade ad is a result of precision and patience, using 16 500 blades of grass for the first visual alone, and 948 pots of Play-Doh collectively. Every single element from the print and poster campaign is made from Play-Doh, including the text, the logo, and the tagline.
The campaign's main focus surrounds the premise that Play-Doh allows children to create their own immersive worlds explaining that "The world of Play-Doh is the world as it should be. A dream world, born of the boundless imagination of children. A world on which everyone has a grip. That each can shape infinitely."
The campaign was designed for adults as much as it was for children, encouraging parents to engage with their children, and encourage them to be create with the help of Play-Doh.
Spanning over the course of 10 months, the handmade ad is a result of precision and patience, using 16 500 blades of grass for the first visual alone, and 948 pots of Play-Doh collectively. Every single element from the print and poster campaign is made from Play-Doh, including the text, the logo, and the tagline.
The campaign's main focus surrounds the premise that Play-Doh allows children to create their own immersive worlds explaining that "The world of Play-Doh is the world as it should be. A dream world, born of the boundless imagination of children. A world on which everyone has a grip. That each can shape infinitely."
The campaign was designed for adults as much as it was for children, encouraging parents to engage with their children, and encourage them to be create with the help of Play-Doh.
Trend Themes
1. Nostalgia Marketing - Opportunity for brands to tap into consumers' nostalgia and create emotional connections through campaigns that evoke childhood memories.
2. Handmade Advertising - Interest in meticulously crafted ads using manual techniques and unconventional materials as a way to stand out in the digital age.
3. Immersive Brand Experiences - Growing demand for campaigns that allow consumers to engage with brands, creating a personalized experience that fosters brand loyalty.
Industry Implications
1. Advertising - Innovative opportunities for ad agencies to explore unique and creative ways to capture audience attention and create memorable campaigns.
2. Toy Industry - Potential to leverage nostalgia and create marketing campaigns that resonate with both children and adults, driving sales and brand awareness.
3. Parenting and Family - Opportunity for brands to target parents and provide tools, like Play-Doh, that encourage creativity and quality time spent with children.
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