Cover FX's Interactive Beauty Lab Teaches How to Make Custom Shades
Laura McQuarrie — May 19, 2017 — Marketing
References: gilt & hellogiggles
Those who have secured tickets for the sold-out Cover FX Beauty Lab workshop that's happening in Los Angeles will have the chance to go behind the scenes with the brand and discover the secrets to customization.
Admission to the event provides access to what the brand calls "interactive touch-and-play chemistry stations," which are led by the brand's Chief Innovation Officer Vic Casale. Attendees will be able to make their own foundation and highlighter shades and take home a goodie bag full of Cover FX product.
Cover FX offers a generous selection of cosmetic shades, and many of its liquid makeup products are packaged in dropper bottles that encourage mixing and matching to create the perfect match for one's exact skin tone.
Admission to the event provides access to what the brand calls "interactive touch-and-play chemistry stations," which are led by the brand's Chief Innovation Officer Vic Casale. Attendees will be able to make their own foundation and highlighter shades and take home a goodie bag full of Cover FX product.
Cover FX offers a generous selection of cosmetic shades, and many of its liquid makeup products are packaged in dropper bottles that encourage mixing and matching to create the perfect match for one's exact skin tone.
Trend Themes
1. Interactive Beauty Labs - Brands can create interactive touch-and-play chemistry stations to engage with customers and teach them about customization.
2. Customized Beauty Products - Beauty companies can offer customized products, like personalized foundation shades, to meet the unique needs of their customers.
3. Mixing and Matching Makeup - Cosmetic brands can encourage mixing and matching of their products to create custom shades for individual customers.
Industry Implications
1. Cosmetics - Cosmetic companies can develop workshops and events to showcase innovative, interactive ways to create and customize products for their customers.
2. Beauty Education - Companies can offer beauty education opportunities, like workshops and courses, to teach customers about the latest trends and innovations in the industry.
3. Personalized Beauty - As customers seek more personalized, tailored experiences, companies can offer customized products and services to meet their unique needs and preferences.
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