Scotch-Brite Showed Off its Lint Rollers with the #WorthTheMess Campaign
Laura McQuarrie — May 9, 2017 — Lifestyle
References: scotch-brite & adweek
The amount of fur that many dogs shed often calls for pet owners to have a lint roller always at the ready. To acknowledge this, 3M brand Scotch-Brite set up a fun campaign called #WorthTheMess in Central Park for National Pet Month.
Scotch-Brite set up a large-scale "cuddle couch" and invited some of the most famous dogs on Instagram to get comfortable on it. This included the well-known faces of dogs from Instagram accounts like @toastmeetsworld, @goldens_glee and @brussels.sprout. Along with this, the brand demonstrated how its lint rollers are effortlessly able handle any messes left behind.
As part of a survey, Scotch-Brite found that 53% of pet owners designate pet-free zones within their homes, such as the bed and couch.
Scotch-Brite set up a large-scale "cuddle couch" and invited some of the most famous dogs on Instagram to get comfortable on it. This included the well-known faces of dogs from Instagram accounts like @toastmeetsworld, @goldens_glee and @brussels.sprout. Along with this, the brand demonstrated how its lint rollers are effortlessly able handle any messes left behind.
As part of a survey, Scotch-Brite found that 53% of pet owners designate pet-free zones within their homes, such as the bed and couch.
Trend Themes
1. Pet-friendly Campaigns - Opportunity for brands to create engaging campaigns that cater to pet owners and highlight pet-friendly products or services.
2. Influencer Marketing - Utilizing famous dogs on Instagram to promote products or services can be an effective way to reach a targeted audience of pet owners.
3. Efficient Cleaning Solutions - The need for effective and easy-to-use cleaning tools, such as lint rollers, to manage pet messes in pet-friendly households.
Industry Implications
1. Home Cleaning Products - Developing innovative cleaning tools and solutions specifically designed for pet owners who need to manage pet hair and messes.
2. Pet Accessories - Creating pet-friendly furniture and accessories that are both stylish and functional, providing comfort for pets while being easy to clean.
3. Marketing and Advertising - Offering specialized marketing and advertising services that target pet owners, leveraging influencer marketing to promote pet-related products or campaigns.
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