My Oreo Creation Asks Social Media to Ideate the New Oreo Flavor
Mishal Omar — May 8, 2017 — Marketing
Nabisco, the company that owns the popular cookie brand Oreo, is now enlisting social media to come up with its newest flavor – in a campaign titled 'My Oreo Creation.'
The brand's campaign coincides with its new limited edition flavor that came out today, called Firework. This flavor features Oreo cookies and popping candy in its cream. The parallel My Oreo Creation campaign invites people on Twitter and Instagram to introduce their flavor ideas under the hashtag '#MyOreoCreation' and '#Contest' to enter the competition. The flavors will be judged on criteria that includes taste appeal, creativity and originality.
The winner of the My Oreo Creation competition will receive $500,000 USD, a trip to New York City, and the release of their flavor in the spring/summer of 2018.
The brand's campaign coincides with its new limited edition flavor that came out today, called Firework. This flavor features Oreo cookies and popping candy in its cream. The parallel My Oreo Creation campaign invites people on Twitter and Instagram to introduce their flavor ideas under the hashtag '#MyOreoCreation' and '#Contest' to enter the competition. The flavors will be judged on criteria that includes taste appeal, creativity and originality.
The winner of the My Oreo Creation competition will receive $500,000 USD, a trip to New York City, and the release of their flavor in the spring/summer of 2018.
Trend Themes
1. Social Media Flavor Competitions - Harness the power of social media to engage consumers in creating and selecting new flavors, driving brand loyalty and innovation.
2. Limited Edition Collaborations - Collaborate with influencers or celebrities to create limited edition flavors, leveraging their fan base and boosting sales.
3. User-generated Product Development - Tap into the creativity of consumers by crowdsourcing new product ideas, increasing engagement and fostering a sense of ownership.
Industry Implications
1. Food and Beverage - The food and beverage industry can use social media flavor competitions to build brand awareness and generate innovative new products.
2. Marketing and Advertising - Marketing and ad agencies can assist brands in creating social media campaigns that engage consumers, driving brand loyalty and product innovation.
3. Consumer Goods - Consumer goods companies can leverage user-generated content to develop new flavors or product variations, creating a more personalized and engaging experience for customers.
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