Timberland's 'Flex in the City' Introduces an Interactive Adventure
Laura McQuarrie — May 12, 2017 — Fashion
References: timberland & eventmagazine
Participating Timberland stores are now offering a new kind of in-store activity called 'Flex in the City' that gives visitors the chance to get a first-hand experience of its Sensorflex footwear technology.
In-store consumers are invited to put on a pair of Sensorflex shoes of their choosing and take them for a test run on a treadmill that will guide them through a virtual city. Throughout the experience, participants are able to use a touchscreen to personalize their experience by choosing where they would like to go, as well as what they would like to do. Their choices in the interactive activity work like a quiz to suggest the best pair of Sensorflex footwear for their needs.
As part of the virtual travel-themed excursion, consumers also have the chance to win a multi-day stay for two in New York.
In-store consumers are invited to put on a pair of Sensorflex shoes of their choosing and take them for a test run on a treadmill that will guide them through a virtual city. Throughout the experience, participants are able to use a touchscreen to personalize their experience by choosing where they would like to go, as well as what they would like to do. Their choices in the interactive activity work like a quiz to suggest the best pair of Sensorflex footwear for their needs.
As part of the virtual travel-themed excursion, consumers also have the chance to win a multi-day stay for two in New York.
Trend Themes
1. Interactive In-store Experiences - The 'Flex in the City' trend showcases the potential for businesses to engage customers through interactive activities that provide real-time product experiences.
2. Personalized Product Recommendations - The interactive quiz in the 'Flex in the City' experience demonstrates the opportunity for businesses to use customer preferences and choices to offer personalized product recommendations.
3. Virtual Reality Integration - The use of virtual reality in the 'Flex in the City' activity highlights the potential for businesses to enhance customer engagement by incorporating immersive technologies.
Industry Implications
1. Retail - The 'Flex in the City' concept presents a disruptive innovation opportunity for retailers to create unique in-store experiences that differentiate from online shopping.
2. Footwear - The implementation of the 'Flex in the City' interactive adventure demonstrates how the footwear industry can leverage technology to showcase the benefits and features of their products.
3. Travel and Tourism - The inclusion of a chance to win a trip in the 'Flex in the City' experience creates a potential collaboration opportunity for the travel and tourism industry to engage with consumers.
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