When it comes to health drink marketing, one tried and tested way to go is simplistic packaging. By highlighting the minimal amount of ingredients in a healthy beverage, especially vegetable or fruit juices, the product will often sell itself. Instead of cluttering the minds of consumers, the advertising style mimics that of the item being promoted.
However, that doesn't mean there isn't room for creative commercials and provocative advertising in the realm of health drink marketing. Amazonian beverage ads and scandalous food spoof sites show suggestive content works well for health food products too. Meanwhile, healthy dance competitions and fake fruit mash-up ads demonstrate how health conscious brands can be interactive and engage with their audience.
35 Examples of Health Drink Marketing
35
Fruit-Topped Juice Bottles
Siya's Juice Packaging System Emphasizes Freshness
34
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
33
Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams
32
Interactive Juice Cups
Backbone Branding Created a Playful Design Concept for To-Go Containers
31
Delectable Juicery Branding
This Fresh Juice Branding Identity is Healthy and Simple
30
Attention-Grabbing Juice Ads
Juice Press Makes a Statement with This Bold Campaign
29
Minimalist Juice Branding
These Juice Bottles Make a Bold Statement With Simple Typography
28
Antioxidant-Rich Watermelon Waters
The 'What a Melon' Line Provides a Healthy Alternative to Juice
27
Party Spring Water Packaging
ENVI's Natural Spring Water Comes Packaged in Bright Bottles
26
Healthy Farm Juice Branding
Cuckoo’s Juice Branding Identity is Smart, Subtle and Sweet
25
Plant-Based Beverage Cartons
The 'Tetra Top' is Made from Sugarcane and FSC-Certified Paperboard
24
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
23
Quirky Pressed Juices
Juice Matters' Cold Pressed Juices are Branded with Fun Names
22
Invigorating Health Branding
The Jugen Design Initiative Utilizes a Vintage Aesthetic
21
Categorized Juice Branding
Roots & Bulbs Divides Nutrients into Informative Categories
20
Fashionably Patterned Juice Bottles
UNIC Juices Are Designed to Appeal to Style-Savvy Consumers
19
Additive-Free Bottled Teas
OVI Hydration Drinks are Packed with Minerals and Tea Antioxidants
18
Pastel-Hued Dairy Concepts
This Kefir Branding Concept Includes Vibrant Flavors Like Avocado
17
Healthy Prenatal Beverages
Bump Water is a Vitamin and Mineral Drink for Women Who Are Pregnant
16
Numeric Juice Bottles
Rengora Juice's Fresh Juice Bottles Put an Emphasis on Clean Design
15
Alcoholic Coconut Water
Coco Vodka is a Tropical Drink That Combines Coconut Water and Vodka
14
Leaf-Like Packaging
PuraFruita Simulates the Leaf Around a Piece of Fruit
13
Oat-Based Smoothies
Oatworks Packaging Makes Its Healthy Oatmeal Smoothie Ingredients Exciting
12
Energetic Juice Cans
Good Juicery's Sparkling Juice Can Designs Brim with Energy and Whimsy
11
Mathematic Smoothie Branding
Green Ratio is a Concept for Measuring Ingredients in a Smoothie Mix
10
Spa-Themed Smoothies
Robeks Taps Unveils Several Healthy Smoothies Inspired by Spa Water Flavors
9
Blossoming Tea Packaging
The Te Quiero Tea Packaging Design Opens Up Like a Flower
8
Organic Garden Branding
The Radiance Cleanse Juices are Raw, Cold-Pressed and Delicious
7
Personalized Juice Bottle Branding
This Company is Branding Its Juice Bottles with Selfies
6
Engrossing Emulsifying Branding
VITA Vitamin Water Packaging Displays a Spectacular Mixing Process
5
Purist Wellness Beverages
'Holy' is a Health Drink That Promises Miraculous Fixes for Ailments
4
Nostalgic Drink Releases
The Hi-C Ecto Cooler Makes a Comeback for the 'Ghostbusters' Reboot
3
Ferocious Fruit Energy Drinks
Soul Drive Natural Energy Drinks Embody the Might of a Lion
2
Fruit Puree Pouches
'Fruit Me Up!' Fruit Purees Contain No More Than Four Ingredients
1
Solar Metaphor Packaging
Purdey's Multivitamin Drink Takes Inspiration from the Solar System
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Blue Spirulina Drinks
BLUwater Beverage from FUL Foods is Rich in Antioxidants
Mystical Fermentation Beverages
Moon Juice Kombucha Brews Health Drinks Using Lunar Cycles
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Beauty-Enhancing Ampoule Drinks
Shiseido's New Drink Format Disrupts Ingestible Beauty Market
Alternative Energy Drinks
AVVIKA Delivers a Natural, Better-for-You Boost Without Caffeine
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Nootropic-Infused Soft Drinks
The G Spot Wellness Drinks Were Created by Actress Gillian Anderson
Botanical Water Enhancers
Buddy's Plant-Powered Flavors Support Healthy Hydration on the Go
Adaptogenic Mushroom Beverages
Melting Forest Makes Sparkling Mushroom Energy Drinks
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Private Label Sports Drinks
Great Value Sport is Launching in a Variety of Flavors and Sizes
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Customizable Hydration Beverages
INFINIT Nutrition's DIY Beverages Start at Just $2.80
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Nutritious Sea Moss Beverages
MOSS' Sea Moss Drinks are Packed with Beneficial Minerals
Functional Prebiotic Soda Lines
Health-Ade Launches the SunSip Carbonated Beverages
Body Scrub-Inspired Smoothies
Indulgent Body Care Products Inspired The Dove x Juice Press Collab
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Health-Conscious Energy Drinks
Aspire Healthy Energy Drinks Have 80mg of Natural Caffeine
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Creamsicle-Inspired Kombuchas
Health-Ade's Orange Creamsicle Flavor is Nostalgic & Gut-Healthy
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Hair Health Smoothies
Nutrafol & Juice Press Concocted the Nutritious Hair Health Hero Smoothie
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Smoothie Pouch Cocktail Kits
Outshine Curated a Fruit Cocktail Kit for Adults
Beneficial Lifestyle Cannabis Drinks
Wana Beverages are Balanced with Hemp Extracts and More
Low-Sugar Healthy Fruit Sorbets
Better Juice Uses Sugar-Reducing Technology for Healthier Options
Cola-Flavored Energy Drinks
CELSIUS Sparkling Cherry Cola Has a Timeless Flavor
Functional Mushroom Beverages
High Ground Elixirs' Zero-Alcohol Drinks Boast Adaptogenic Benefits
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Hydrating Juice Beverages
Mott’s Active Blends Apple Juice, Coconut Water and Electrolytes
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Three-In-One Beverage Brand Sets
PureFinest Inc. is Preparing to Launch a New Line of Beverages
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Spiked Citrus Agua Frescas
Mike's Hard Lemonade Launched a Line of Limonada Fresca
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Textural Coconut-Infused Drinks
The Hello Day! Magico Drinks Come in Three Flavor Options
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Athlete-Approved Sports Drinks
Cizzle Brands Debuts CWENCH Hydration in Partnership with Athletes
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Energy Drink-Infused Cafe Drinks
PJ's Coffee Red Bull Infusion Drinks Come in Two Flavor Options
Sour Sports Drinks
Powerade Sour is Available in Three Exclusive Flavors for a Limited Time
Child-Targeted Nutritional Drinks
Bloom Kids Offers the Benefits of Greens, Superfoods and More
Spirulina-Infused Lemonades
Well Juicery Canada's Spirulina Infused Lemonade is Health-Conscious
Vitamin-Based Sparkling Drinks
Bloom Nutrition Expands into Sparkling Energy Drinks for the Summer
Organic Fruity Hydration Beverages
Recover 180 Launches a New Line of Organic Hydration Drinks
Diabetic-Friendly Hydration Mixes
Med-Bev's Variety Pack Offers Flavored Hydration Beverages
Canned Bamboo Beverages
Juno Bamboo Water Makes a Centuries-Old Natural Remedy Ready to Drink
Asian-Inspired Hydration Supplements
ONLY Hydration's Hydration Supplements Draw on Asian Flavors
Premium Energy Drink Flavors
These New Lucozade Alert Flavors Come in 250ml Cans
Healthy Soda Launches
Sidekick Soda Debuts at PopUp Grocer in NYC
Protein-Packed Energy Drinks
Clean Simple Eats Clear Protein + Energy Comes in Four Flavors
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Next-Generation Hydration Beverages
Raw Hydrate is Formulated with Natural Electrolytes
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Consumer-Driven Ambient Juices
Tropicana is Adding Two New Options to Its Ambient Juice Range
Naturally Formulated Energy Drinks
The Acti+ Clean Energy Drink Has Nootropics and Zero Sugar
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Concentrated Plant-Based Beverages
Tnuva Launches the TNUVA+ Brand and New Functional Beverages
Organic Wellness-Focused Drinks
élevé's Adaptogen-Infused Sparkling Waters Come in Three Flavors
Elite-Level Hydration Drinks
GoodSport Naturally Sourced Sports Drinks Come in Two New Flavors
Vitamin-Rich Kombuchas
Fix8 Kombucha Provides 25% of the Recommended Daily Intake of Vitamin C
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
Targeted Health Elixirs
Bewell Shots Support Hydration, Energy and Mood Management
Nutrient-Packed Energy Drinks
CELSIUS ESSENTIALS is Debuting at Mr. Olympia in Four Flavors
Electrolyte-Enhanced Hydration Mixes
GoHydrate Unveils Limited-Edition Strawberry Lemonade Flavor
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Black Cherry Hydration Beverages
HOIST Black Cherry Has No Artificial Sweetness or Dyes
Prebiotic Ginger Beverages
Recoup Sparkling Prebiotic Beverages Support Hydration & Gut Health
Super Natural Sparkling Drinks
YEW Blends British Water and a Hint of Fruit for Sweetness
Functional Fruit Smoothies
The Innocent Drinks Blueberry Focus Super Smoothie is Flavorful
Brain-Boosting Lemonades
Nutrient Survival's BrainCare Drink Supports Memory, Focus & More
Detox Lemonade Beverages
Sprout Therapy Detox Lemonade Jekyl Boasts Aloe and Lemon
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Vitamin-Rich Iced Teas
Venice Beach Beverage's Vitamin Tea Boasts 13 Essential Vitamins
Sparkling Guava Juices
Trader Joe's New Summer Drinks Arrive in a Vibrant Pink Can
Low-Sugar Active Lifestyle Drinks
Boost Drinks is Introducing New Sport and Energy Refreshments
Three-in-One Summer Beverages
Sip Fresh Fruit Tea Lemonade Comes in Several Flavor Options
Clean Caffeine Beverages
Plant Press Delivers a Boost of Energy from Green Coffee Beans
Resolution-Focused Smoothie Campaigns
The Clean Juice January Smoothie Challenge is Rewarding
Antioxidant-Infused Asian Drinks
OZiva Unveils a Glutathione Beverage for Holistic Skincare Users
Health-Forward Charity Initiatives
innocent Drinks and Co-Op Team Up to Support Fruit & Veg Access
Delicious Superfood Cocktail Mixes
Modica Produces a Comprehensive Range of Cocktail Mixers
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Ginger Chamomile Sparkling Beverages
HealTea Offers a Range of Better-for-You Soda Alternatives
Wellness-Promoting Juice Blends
Danie’s Natural Juice Blends are Now Available Nationwide
Organic Green Juice Beverages
This Organic Cold Pressed Green Juice Beverage Full of Vitamins
Blend-at-Home Smoothie Boxes
BlendBox Helps to Make Healthy Eating Easier for Busy People
Canned Fruit-Forward Hydration Drinks
Punchy Everyday Hydration Drinks Come in Two Flavors
Clean Caffeine Energy Drinks
Joggy Energy Fuels Workouts and Focus Without Compromise
Flavorful Functional Hydration Drinks
Essentia Hydroboost Comes in Three Flavors
Electrolyte-Infused Health Drinks
Clear Cut Brands Debuts the 'Clear Cut Hero' Health Beverage
Hydrating Ketone Beverages
Holy! Water is Enhanced with Adaptogens & Functional Mushrooms
Refreshing Grape Juice Beverages
Welch's Grape'ade Features Green Grapes & No Added Sugar
Ready-to-Drink Daily Greens
Greens On The Go Blends 10 Fruits and Veggies in a Can
Fortified Energy-Boosting Beverages
BRAINJUICE BRAINJAVA Comes in Five Plant-Based Options
Wellness-Promoting Fruit Drinks
REBBL Launches a Better-for-You Functional Fruit Juice Line
Non-Alcoholic Functional Tonics
Mood by Boochcraft Replenishes the Mind and Body
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Better-for-You Energy Drinks
The Lucky Beverage Lucky F*ck Energy Drink Comes in Five Flavors
Canned Water Kefirs
Agua de Madre Shares Sparkling Water Kefir by the Can
Functional Ginger Beverages
GNGR Labs' Canned Drinks Bolster Immunity & Digestion
Lively Seven-Ingredient Juices
Trader Joe's Power of Seven Features a Bold Red Color
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Bespoke Hydration Solutions
Hydrata Electrolyte Beverage Co. Now Offers a 'Custom Blend'
Diabetic-Friendly Drink Mixes
Med-Bev's Zero-Sugar Drink Mix Delivers Hydration and Immune Support
Cold-Pressed Drink Lineups
These Vitality Bowls Cold-Pressed Drinks Come in Several Varieties
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Artisan-Quality Vegetable Juices
James White Drinks Veg It Juice Has a Satisfying Flavor
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Extra-Fruity Energy Drinks
GURU Organic Energy Peach Mango Punch Boosts Performance
Veggie-Infused Caribbean Juice Drinks
Grace Tropical Rhythms Come in Four Flavor Varieties
Citrus-Powered Hydration Drinks
Lemon Perfect Hydrating Lemon Water Comes in New Flavors and More
Adaptogen-Based Cocktail Packs
Elta Ego Unveils a New Adaptogen-Infused Beverage Lineup
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Wellness Juice Shots
Vitaminis Conveniently Support Gut Health & the Immune System
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Energy-Boosting Fruit Drinks
Smoothie King SK Refreshers Come Served Over Ice
Fast-Hydrating Sports Beverages
Inspired Nutraceuticals Debuts a Hydration Beverage Called Endless
Sweet Summery Smoothie Menus
These Juice It Up! Summer Drinks are Limited-Edition
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Performance Beverage Systems
DEFY's Three-Part System Supports Energy, Hydration and Recovery
Delivery-Backed Green Juices
Gopuff and Pure Green Launch the Cold-Pressed Juice Refreshers