Juice Press Makes a Statement with This Bold Campaign
Allen Taylor — March 27, 2014 — Lifestyle
References: juicepress & coolhunting
Juice Press, a company in Manhattan’s West Village, not only makes some of the best fresh juice available, but are also making a splash with marketing techniques. The juice itself is made with all fresh organic ingredients daily and is available in 14 locations.
In grocery stores, you’ll see rows and rows of juice with clean, colorful labels. Juice Press tries to keep their labels a little disorganized in order to stand out and boast the homemade aspect of the product. It’s not just the juice labels that help Juice Press stand out. Founder and CEO Marcus Antebi shows off his business cards that have sayings like “MILF” (Man I Love Fruit) in order to spread the word that the fresh ingredients in the juice can help with your love life.
In grocery stores, you’ll see rows and rows of juice with clean, colorful labels. Juice Press tries to keep their labels a little disorganized in order to stand out and boast the homemade aspect of the product. It’s not just the juice labels that help Juice Press stand out. Founder and CEO Marcus Antebi shows off his business cards that have sayings like “MILF” (Man I Love Fruit) in order to spread the word that the fresh ingredients in the juice can help with your love life.
Trend Themes
1. Attention-grabbing Juice Ads - Disruptive innovation opportunity: Experiment with unconventional advertising techniques to stand out in the crowded juice market.
2. Fresh Organic Ingredients - Disruptive innovation opportunity: Create a niche market by emphasizing the use of fresh organic ingredients in juice products.
3. Homemade Aesthetics - Disruptive innovation opportunity: Differentiate your brand by embracing a homemade aesthetic, highlighting the authenticity of the product.
Industry Implications
1. Juice Manufacturing - Disruptive innovation opportunity: Introduce innovative packaging designs and marketing strategies to boost brand visibility and attract customers in the juice manufacturing industry.
2. Organic Food - Disruptive innovation opportunity: Develop unique marketing campaigns that highlight the benefits of organic ingredients and promote healthier lifestyle choices in the organic food industry.
3. Advertising and Marketing - Disruptive innovation opportunity: Explore unconventional and attention-grabbing advertising techniques to create impactful campaigns for clients in the advertising and marketing industry.
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