Purdey's Multivitamin Drink Takes Inspiration from the Solar System
Jamie Danielle Munro — May 31, 2014 — Marketing
References: behance.net & packageinspiration
Purdey's Multivitamin Drink has taken most of its inspiration on the latest packaging design from the skies above, featuring the sun and the moon on the front label.
According to Package Inspiration, "associated with the natural power and well-being, the Sun represents the Natural Energy drink. The Moon stands for the Rejuvenate drink as it rebirths every month and a lot of magical transformations happen in the moonlight." As such most of the images found on the front of the Purdey's Multivitamin Drink are metaphors and extremely symbolic. Moreover, the designer added an interesting touch to the graphics, making the images look like watercolors dripping from the carton.
This is a new spin on vitamin drink packaging design.
According to Package Inspiration, "associated with the natural power and well-being, the Sun represents the Natural Energy drink. The Moon stands for the Rejuvenate drink as it rebirths every month and a lot of magical transformations happen in the moonlight." As such most of the images found on the front of the Purdey's Multivitamin Drink are metaphors and extremely symbolic. Moreover, the designer added an interesting touch to the graphics, making the images look like watercolors dripping from the carton.
This is a new spin on vitamin drink packaging design.
Trend Themes
1. Symbolic Packaging Design - Opportunity for brands to create packaging that uses symbolic elements to convey a deeper meaning or message.
2. Nature-inspired Packaging - Opportunity for brands to incorporate natural elements and metaphors into their packaging design to evoke feelings of well-being and sustainability.
3. Artistic Packaging - Opportunity for brands to experiment with artistic techniques, such as watercolor effects, to create visually appealing and unique packaging designs.
Industry Implications
1. Beverage - Beverage companies can explore innovative packaging designs that connect with consumers on a symbolic and emotional level.
2. Health and Wellness - Health and wellness brands can leverage nature-inspired packaging to communicate the natural and rejuvenating properties of their products.
3. Packaging and Design - Packaging and design agencies can offer artistic packaging solutions that help brands stand out on the shelves and create a memorable consumer experience.
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