ENVI's Natural Spring Water Comes Packaged in Bright Bottles
Laura McQuarrie — June 30, 2014 — Marketing
References: maisondidee & packagingoftheworld
Natural spring water is one of the most essential of all beverages to life, but unfortunately it doesn't actually have a lot of personality—however, this can be seen as a positive, especially when it comes to giving water bottles creative branding and packaging.
For ENVI, the Maison D'idee agency in the Czech Republic developed a colorful bottle design, aimed at high-end customers at Mediterranean resorts. The pure spring water contains absolutely no nitrates and the three different types of water are distinguished by brightly colored packages. Luxury is having multiple varieties of water to choose from, including types like ENVI Sparkling, Gently Sparkling and Still. The confetti-like print on the water bottles is even slightly evocative of a party drink like champagne.
For ENVI, the Maison D'idee agency in the Czech Republic developed a colorful bottle design, aimed at high-end customers at Mediterranean resorts. The pure spring water contains absolutely no nitrates and the three different types of water are distinguished by brightly colored packages. Luxury is having multiple varieties of water to choose from, including types like ENVI Sparkling, Gently Sparkling and Still. The confetti-like print on the water bottles is even slightly evocative of a party drink like champagne.
Trend Themes
1. Creative Water Bottle Packaging - Disruptive innovation opportunities include developing unique bottle designs to attract high-end customers.
2. Differentiating Water Types - Disruptive innovation opportunities include offering a range of water types with colorful packaging to cater to specific preferences.
3. Luxury Water Brands - Disruptive innovation opportunities include creating premium water brands with a focus on high-quality and visually appealing packaging.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunities include exploring new materials, shapes, and designs for water bottles.
2. Bottled Water Industry - Disruptive innovation opportunities include developing unique water products and packaging to stand out in the competitive market.
3. Hospitality and Resorts - Disruptive innovation opportunities include collaborating with water brands to provide exclusive water experiences for high-end customers.
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