Lemon Perfect Hydrating Lemon Water Comes in New Flavors and More
Michael Hemsworth — January 2, 2024 — Lifestyle
References: lemonperfect & foodbev
The Lemon Perfect hydrating lemon water is showing off a series of updates for 2024 that are slated to help the brand grow its following and provide more value for cost-conscious consumers. The brand has announced three new flavors including Coconut, Blueberry and Watermelon alongside the introduction of the 15.2-fluid-ounce bottles that will replace the original 12-fluid-ounce original. The packaging update translates to around 10% savings per ounce when compared to the previous bottles, which will come as welcome news to consumers demanding better value from their favorite products.
Founder and CEO Yanni Hufnagel spoke on the new Lemon Perfect hydrating lemon water flavors saying, "We’ve been perfecting these exciting new flavours for the last two years and have been waiting for the launch of our larger bottles to add them to our lineup. From day one, we’ve prioritised taste – while maintaining all the health benefits of organic lemon water — in flavour innovation.”
Founder and CEO Yanni Hufnagel spoke on the new Lemon Perfect hydrating lemon water flavors saying, "We’ve been perfecting these exciting new flavours for the last two years and have been waiting for the launch of our larger bottles to add them to our lineup. From day one, we’ve prioritised taste – while maintaining all the health benefits of organic lemon water — in flavour innovation.”
Trend Themes
1. New Flavors - The introduction of three new flavors including Coconut, Blueberry, and Watermelon provides an opportunity for flavor innovation in the hydrating lemon water market.
2. Packaging Update - The introduction of 15.2-fluid-ounce bottles that offer savings per ounce compared to previous packaging provides an opportunity to meet the demand for better value from consumers.
3. Health Benefits - The focus on maintaining health benefits while prioritizing taste in the new flavor line-up presents an opportunity to cater to health-conscious consumers.
Industry Implications
1. Beverage - The launch of new flavors and updated packaging in the hydrating lemon water market presents opportunities for beverage companies to enhance their product offerings.
2. Health and Wellness - The emphasis on health benefits and organic ingredients in the lemon water industry provides opportunities for health and wellness companies to tap into the growing demand for natural and hydrating beverages.
3. Packaging - The introduction of larger bottles and the cost-saving benefits offer opportunities for the packaging industry to provide innovative solutions for beverage brands.
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