Mike's Hard Lemonade Launched a Line of Limonada Fresca
Laura McQuarrie — April 4, 2024 — Lifestyle
References: mikeshard & tequilaraiders
Inspired by traditional Latin American agua fresca recipes, Mike's Hard Lemonade introduced a Limonada Fresca variety pack. These ready-to-drink beverages prepared with citrus, real fruit juice and agave nectar offer a twist on the brand's love of lemon. These new cans are available in varieties like Watermelon Lime, Mangonada, Citrus Limonada and Pineapple Guava, each with 5% ABV. Arriving just in time for summer, these sweet and fruity beverages are poised to provide relief from the heat and refreshment.
Beverage brands are innovatively crafting spiked agua frescas, leveraging consumers' growing appetite for Mexican-inspired beverages. By infusing traditional agua frescas with a kick of alcohol, brands cater to consumers' evolving tastes and preferences for novel, globally inspired drinking experiences.
Beverage brands are innovatively crafting spiked agua frescas, leveraging consumers' growing appetite for Mexican-inspired beverages. By infusing traditional agua frescas with a kick of alcohol, brands cater to consumers' evolving tastes and preferences for novel, globally inspired drinking experiences.
Trend Themes
1. Spiked Agua Frescas Innovation - Beverage brands are infusing traditional agua frescas with alcohol to cater to consumers' evolving tastes for novel drinking experiences.
2. Latin-inspired Beverage Trends - Inspired by Latin American recipes, brands like Mike's Hard Lemonade are introducing beverage varieties that offer a twist on traditional flavors.
3. Summer Refreshment Innovation - Brands like Mike's Hard Lemonade are launching sweet and fruity spiked beverages just in time for summer heat, providing consumers with relief and refreshment.
Industry Implications
1. Beverage Manufacturing - Manufacturers in the beverage industry have the opportunity to capitalize on the trend of infusing traditional beverages with alcohol to create unique and appealing product lines.
2. Alcohol Beverage Production - Alcohol beverage producers can tap into the consumer demand for globally inspired drinking experiences by incorporating Latin American influences in their product offerings.
3. Seasonal Beverage Market - The seasonal beverage market presents an opportunity for beverage companies to introduce new sweet and fruity spiked options to meet consumer preferences during summer months.
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