RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
Jamie Danielle Munro — April 1, 2014 — Lifestyle
References: behance.net & packageinspiration
Lauren Nicole Foot recently completed this branding design for RAW, a health-focused bar and kitchen located in Vancouver, Canada. Minimalist text stating the benefits of the product is used so that customers can understand the advantages of these drinks immediately, and not become distracted with overcrowded details.
The text has been attached directly to the clear glass bottles, making the color of the drinks stand out and provide the perfect backdrop for the lettering. Each drink is named after a certain beach or hiking spot in beautiful Vancouver, so one of the goals with this branding was to associate the healthy results of combining outdoor activities with food that supports this lifestyle. The text on the back stating the health benefits of these drinks achieves this goal while ensuring the packaging will stand out on the shelves.
The text has been attached directly to the clear glass bottles, making the color of the drinks stand out and provide the perfect backdrop for the lettering. Each drink is named after a certain beach or hiking spot in beautiful Vancouver, so one of the goals with this branding was to associate the healthy results of combining outdoor activities with food that supports this lifestyle. The text on the back stating the health benefits of these drinks achieves this goal while ensuring the packaging will stand out on the shelves.
Trend Themes
1. Minimalist Branding - Opportunity to create branding designs that use minimal text to highlight product benefits and avoid overcrowding details.
2. Health-conscious Packaging - Opportunity to attach text directly to packaging to emphasize the health benefits of the product and make it stand out on the shelves.
3. Lifestyle-driven Branding - Opportunity to associate a product with a specific lifestyle, such as combining outdoor activities with food, to create a unique brand story.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to adopt minimalist branding and health-conscious packaging to appeal to health-conscious consumers.
2. Design and Advertising - Opportunity for design and advertising agencies to specialize in creating lifestyle-driven branding strategies that connect products with specific consumer lifestyles.
3. Retail - Opportunity for retail companies to curate and promote products with lifestyle-driven branding, catering to consumers seeking a holistic experience.
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