Agua de Madre Shares Sparkling Water Kefir by the Can
Laura McQuarrie — October 27, 2023 — Lifestyle
References: barmagazine
Agua de Madre newly launched sparkling water kefir in a can, sharing two refreshing, citrusy drinks that are hydrating, easy to sip and packed with gut-loving of live cultures. The vegan water kefir beverages support the body and mind with extracts of the nopal cactus, along with botanical ginseng and adaptogenic, immune-boosting ashwagandha.
Those who appreciate a spicy kick will delight in the traditional Mexican chilies (habanero, ancho and smoky chipotle) used to spike the Lemon & Ginger variety, while the Blood Orange Bitters delivers layers of complex, sophisticated flavors.
Consumers' interest in probiotic, gut-friendly beverages has surged due to the growing understanding of the vital role a healthy gut plays in overall well-being, driving the popularity of fermented drinks as a tasty and natural way to support digestive health. For those who are looking for something other than kombucha or fermented milk, water kefir offers ample nutritional benefits, flavor and digestive support.
Those who appreciate a spicy kick will delight in the traditional Mexican chilies (habanero, ancho and smoky chipotle) used to spike the Lemon & Ginger variety, while the Blood Orange Bitters delivers layers of complex, sophisticated flavors.
Consumers' interest in probiotic, gut-friendly beverages has surged due to the growing understanding of the vital role a healthy gut plays in overall well-being, driving the popularity of fermented drinks as a tasty and natural way to support digestive health. For those who are looking for something other than kombucha or fermented milk, water kefir offers ample nutritional benefits, flavor and digestive support.
Trend Themes
1. Sparkling Water Kefirs - Agua de Madre introduces canned sparkling water kefir with refreshing flavors and gut-loving live cultures.
2. Probiotic Beverages - Growing interest in gut-friendly drinks leads to increased popularity of probiotic water kefir as a delicious and natural option.
3. Flavorful Fermented Drinks - Water kefir provides a tasty alternative to kombucha or fermented milk beverages, offering ample flavors and digestive support.
Industry Implications
1. Beverage - The beverage industry can explore opportunities in the growing market for sparkling water kefir as a probiotic and flavorful drink option.
2. Health Food - The health food industry can tap into the demand for gut-friendly beverages by incorporating water kefir with live cultures into their product offerings.
3. Functional Drinks - Functional drink manufacturers can consider water kefir as an innovative addition to their lineup, capitalizing on its nutritional benefits and unique flavors.
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