Welch's Grape'ade Features Green Grapes & No Added Sugar
Laura McQuarrie — May 30, 2024 — Lifestyle
References: welchsgrapeade & foodsided
Welch's Grape'ade is a refreshing new no-added-sugar juice beverage that lets the crisp taste of Niagara green grapes shine. This thirst-quenching bottled beverage is additionally free from artificial colors and sweeteners, and it's ready to be sipped in varieties like Strawberry, Mango and Green Grape.
These all-new juice beverages offer a refreshingly different choice to similar juice drinks that are loaded with sugar. "The Welch's Innovation Team has crafted an entirely new 'ade experience, leveraging our unparalleled expertise at capturing the crisp, tart taste of Niagara green grapes bottled within hours of picking off the vine, to deliver an intensely refreshing twist on the traditional flavor," said Chris Kwiat, Vice President of Marketing Communication & Innovation at Welch's.
These revitalizing juice beverages are launching with the support of the Got the Quenchies? Grab a Grape'ade campaign.
These all-new juice beverages offer a refreshingly different choice to similar juice drinks that are loaded with sugar. "The Welch's Innovation Team has crafted an entirely new 'ade experience, leveraging our unparalleled expertise at capturing the crisp, tart taste of Niagara green grapes bottled within hours of picking off the vine, to deliver an intensely refreshing twist on the traditional flavor," said Chris Kwiat, Vice President of Marketing Communication & Innovation at Welch's.
These revitalizing juice beverages are launching with the support of the Got the Quenchies? Grab a Grape'ade campaign.
Trend Themes
1. No-added-sugar Beverages - The trend towards no-added-sugar beverages offers a healthier alternative to traditional sweetened juices.
2. Artificial-color-free Drinks - Eliminating artificial colors in beverages caters to the growing consumer preference for natural ingredients.
3. Flavor-innovative Juices - Introducing new flavors like Strawberry, Mango, and Green Grape provides consumers with unique and exciting beverage options.
Industry Implications
1. Health-focused Beverages - This industry is driven by increasing demand for beverages that prioritize health benefits without compromising on taste.
2. Natural Ingredients Sector - Emphasizing natural ingredients taps into the consumer shift towards transparency and cleaner labels in food and drink products.
3. Flavor Development - Exploring innovative flavor combinations can distinguish a product in a crowded market by offering unique taste experiences.
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