PuraFruita Simulates the Leaf Around a Piece of Fruit
Jamie Danielle Munro — June 3, 2014 — Marketing
References: vnedkova & packageinspiration
The PuraFruita packaging looks like the leaf that wraps around a piece of fruit to protect the insides. This aesthetic gives the juice that sense of freshness, like it was just squeezed from nature and is ready for consumption.
The designer Vania Nedkova used a watercolor stained aesthetic on part of the packaging too, which helps to give it a distinct look. The design is very subtle, and helps to make the product stand out and also make it look modern. For anyone looking for a healthy and organic drink, PuraFruita has only the best ingredients, and is also organic.
Nedkova did a great job with conveying a sense of freshness as well as healthy ingredients with this packaging design, which is not an easy thing to do.
The designer Vania Nedkova used a watercolor stained aesthetic on part of the packaging too, which helps to give it a distinct look. The design is very subtle, and helps to make the product stand out and also make it look modern. For anyone looking for a healthy and organic drink, PuraFruita has only the best ingredients, and is also organic.
Nedkova did a great job with conveying a sense of freshness as well as healthy ingredients with this packaging design, which is not an easy thing to do.
Trend Themes
1. Nature-inspired Packaging - Opportunity for using packaging designs that mimic natural elements to enhance the perception of freshness and organic ingredients.
2. Distinct and Subtle Design - Opportunity to create packaging that stands out through subtle and unique design elements.
3. Watercolor Stained Aesthetic - Opportunity to incorporate watercolor stained aesthetics in packaging design to create a modern and visually appealing product.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity in the food and beverage industry by utilizing nature-inspired packaging to enhance consumer perception of freshness and quality.
2. Packaging and Printing - Opportunity for packaging and printing companies to offer distinct and subtle design solutions for clients in various industries.
3. Organic Products - Disruptive innovation opportunity in the organic products industry by using watercolor stained aesthetics in packaging designs to attract health-conscious consumers.
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