Rengora Juice's Fresh Juice Bottles Put an Emphasis on Clean Design
Laura McQuarrie — August 2, 2014 — Lifestyle
References: byparallel & thedieline
The fresh juice bottles designed for Rengöra Juice by the Parallel creative agency feature bold numbers on each one, so that it's easy for someone on a juice detox program to consume the drinks in order throughout the day.
The six Rengöra juices are raw and cold-pressed, featuring different mixes of vegetables and nut milks. Each of these fresh beverages has a brilliant color to it, as do most fresh-pressed juices, but Rengöra Juice's packaging is totally unique and invigorating. With the word "Rengöra" itself meaning "clean," the packaging was developed in the same way, suggesting a clean from the inside out. Following the look of these bottles, any future products from Rengöra Juice's could easily fit into the brand.
The six Rengöra juices are raw and cold-pressed, featuring different mixes of vegetables and nut milks. Each of these fresh beverages has a brilliant color to it, as do most fresh-pressed juices, but Rengöra Juice's packaging is totally unique and invigorating. With the word "Rengöra" itself meaning "clean," the packaging was developed in the same way, suggesting a clean from the inside out. Following the look of these bottles, any future products from Rengöra Juice's could easily fit into the brand.
Trend Themes
1. Clean Design - Using bold numbers on juice bottles for easy consumption throughout the day presents an opportunity for other brands to prioritize clean design.
2. Raw & Cold-pressed Juices - The popularity of raw and cold-pressed juices opens up opportunities for innovative flavors and blends in the beverage industry.
3. Unique Packaging - Rengöra Juice's invigorating packaging design sets a precedent for other companies to create unique and eye-catching packaging for their products.
Industry Implications
1. Beverage Industry - The use of bold numbers on juice bottles creates a disruptive innovation opportunity for companies in the beverage industry to enhance consumer convenience.
2. Food Packaging Industry - Rengöra Juice's unique and invigorating packaging design paves the way for disruptive innovation in the food packaging industry, inspiring new ideas for visually appealing and engaging product packaging.
3. Wellness Industry - The focus on clean design in Rengöra Juice's packaging presents an opportunity for disruptive innovation in the wellness industry, encouraging other brands to prioritize visual cues that convey health and purity.
3.2
Score
Popularity
Activity
Freshness
