Siya's Juice Packaging System Emphasizes Freshness
Laura McQuarrie — April 26, 2016 — Lifestyle
References: sisnatural.am & packagingoftheworld
In order to emphasize the freshness of SIS Natural's fruit drinks, Backbone Branding developed an inventive juice packaging design system.
The core concept for the packaging was to make it look like a fresh fruit sitting directly on top of a juice glass. As a result, mango, orange, cherry and apple juice types have been created to look as though they're bursting with freshness. Rather than coloring the base of the bottle with a printed effect, Siya's packaging is transparent and lets the natural colors of the fruit juice come through.
The use of clear plastic packaging is effective in catching the eyes of shoppers who appreciate seeing exactly what they'll be consuming, as well as brands that are willing to show off the freshness of their products.
The core concept for the packaging was to make it look like a fresh fruit sitting directly on top of a juice glass. As a result, mango, orange, cherry and apple juice types have been created to look as though they're bursting with freshness. Rather than coloring the base of the bottle with a printed effect, Siya's packaging is transparent and lets the natural colors of the fruit juice come through.
The use of clear plastic packaging is effective in catching the eyes of shoppers who appreciate seeing exactly what they'll be consuming, as well as brands that are willing to show off the freshness of their products.
Trend Themes
1. Transparent Packaging - The trend of transparent packaging allows consumers to see the natural colors of the products and increases transparency and perceived freshness.
2. Emphasis on Freshness - Brands are focusing on highlighting freshness as a key selling point as consumers prioritize healthy and natural options.
3. Inventive Packaging Design - There is a trend towards innovative packaging solutions that showcase the product in a unique and appealing way, enhancing the overall consumer experience.
Industry Implications
1. Beverage Industry - As the beverage industry becomes increasingly competitive, brands can differentiate themselves by emphasizing freshness and using innovative packaging design.
2. Food Packaging Industry - There is a growing demand for inventive packaging design in the food industry, particularly for products that emphasize natural and healthy ingredients.
3. Retail Industry - As consumers become more health-conscious, there is an opportunity for retailers to cater to this demand by offering products with transparent packaging that highlights freshness and natural ingredients.
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