Juice Matters' Cold Pressed Juices are Branded with Fun Names
Laura McQuarrie — March 8, 2016 — Lifestyle
References: juice-matters
With the rise in general health consciousness, consumers have come to know that cold-pressed juice beverages can be associated with good health. Moving beyond juice bottles that are designed to convey purity, Juice Matters emphasizes its exotic ingredient combinations with fun packaging and bold product names. In doing so, it seems as though health is simply a byproduct of enjoying a delicious juice.
In addition to having some straightforward names like Breakfast Chia and Vanilla Hemp Shake, Juice Matters also plays with hybrids like Roseberry (rosemary and blackberry) and Cranbeety (cranberry and beet). The brand is also fond of abbreviations in drink names like S&L (strawberry and lemons), WTGF?! Watermelon!, Root Down BCG (beet, carrot and ginger) and The Real MC, which alludes to some of the most frequently used ingredients in the lemon Master Cleanse.
In addition to having some straightforward names like Breakfast Chia and Vanilla Hemp Shake, Juice Matters also plays with hybrids like Roseberry (rosemary and blackberry) and Cranbeety (cranberry and beet). The brand is also fond of abbreviations in drink names like S&L (strawberry and lemons), WTGF?! Watermelon!, Root Down BCG (beet, carrot and ginger) and The Real MC, which alludes to some of the most frequently used ingredients in the lemon Master Cleanse.
Trend Themes
1. Fun Packaging - Brands can incorporate unique and entertaining packaging to make their products stand out and increase consumer engagement.
2. Exotic Ingredient Combinations - Innovative ingredient combinations can create new and exciting flavors for the health-conscious consumer market.
3. Abbreviated Names - Abbreviations in product names can add a personal touch and make a brand more relatable to consumers.
Industry Implications
1. Food and Beverage - Companies can experiment with new and unique flavor combinations and packaging to stand out in the competitive consumer market.
2. Health and Wellness - Health-conscious consumers are willing to try new and innovative products, creating opportunities for brands to offer healthy and flavorful options.
3. Marketing and Advertising - Brands can use creative marketing and advertising techniques, such as unique packaging and product names, to increase engagement and build brand recognition.
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