Cuckoo’s Juice Branding Identity is Smart, Subtle and Sweet
Farida Helmy — May 23, 2014 — Lifestyle
References: francescmoret & thedieline
Animals are not only a sure way to get a brand to be more personable and relatable to consumers, it’s also a way to portray healthy products without the preachy overkill like this awesome juice branding identity proves.
Basing the whole identity and packaging around an illustrated bird, the Cuckoo juice branding identity is solely dependent on a funny looking farm bird who’s super picky and selective about the type of fruit it likes -- which is a really smart way of making an important point in a subtle and simple way, unlike other nutrition brands that rub it in.
Designed by Francesc Moret, the identity uses the bird to pick all the right fruits for the juice, which are then identified by different colors when they’re packaged.
Basing the whole identity and packaging around an illustrated bird, the Cuckoo juice branding identity is solely dependent on a funny looking farm bird who’s super picky and selective about the type of fruit it likes -- which is a really smart way of making an important point in a subtle and simple way, unlike other nutrition brands that rub it in.
Designed by Francesc Moret, the identity uses the bird to pick all the right fruits for the juice, which are then identified by different colors when they’re packaged.
Trend Themes
1. Personable Branding - Brands using animal imagery to create a relatable and personable identity to appeal to consumers.
2. Subtle Messaging - Utilizing subtle messaging in branding to convey product benefits without being overtly preachy.
3. Selective Packaging - Brands incorporating color-coded packaging to highlight the specific ingredients used in their products.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can explore personable branding with animal imagery to connect with consumers.
2. Health and Wellness - Health and wellness brands can adopt subtle messaging strategies in their branding to communicate product benefits effectively.
3. Packaging - Packaging industry can explore the concept of color-coded packaging to enhance product identification and differentiation.
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