Robeks Taps Unveils Several Healthy Smoothies Inspired by Spa Water Flavors
References: robeks & qsrmagazine
Robeks is a juice eatery that is unveiling several new smoothie flavors for summer that are inspired by spa water found at relaxation centres. The blended drinks contain fresh flavors paired with low sugar and reduced calories for consumers to enjoy something sweet, light and refreshing when craving an indulgent treat.
The Spa Water smoothies offer consumers a healthier beverage indulgence in place of sodas or milkshakes that is still sweet and full of flavor. The drinks contain fruit combinations based off of spa food menus such as Cucumber Mint Spa Water and Pineapple Ginger Spa Water.
As consumers seek healthier takeout options, flavor branding that takes inspiration from the wellness community gives eaters the comforting sense that their fast food choice is a more wholesome one.
The Spa Water smoothies offer consumers a healthier beverage indulgence in place of sodas or milkshakes that is still sweet and full of flavor. The drinks contain fruit combinations based off of spa food menus such as Cucumber Mint Spa Water and Pineapple Ginger Spa Water.
As consumers seek healthier takeout options, flavor branding that takes inspiration from the wellness community gives eaters the comforting sense that their fast food choice is a more wholesome one.
Trend Themes
1. Healthy Smoothies - Creating smoothie flavors with low sugar and reduced calories to cater to health-conscious consumers craving a sweet, light, and refreshing treat.
2. Spa Water Flavors - Incorporating fresh fruit combinations inspired by spa water menus to offer a healthier alternative to traditional sugary beverages.
3. Wellness-inspired Branding - Using flavor branding inspired by the wellness community to give consumers a sense of comfort and wholesomeness in their fast food choices.
Industry Implications
1. Juice Bars - Opportunity for juice bars to introduce spa water-inspired smoothies, appealing to health-conscious customers seeking refreshing and nourishing options.
2. Healthy Fast Food - Potential for healthy fast food chains to incorporate spa water-inspired smoothies to provide a healthier indulgence for consumers seeking flavorful alternatives.
3. Wellness Retreats - Opportunity for wellness retreats to extend their brand by partnering with juice bars or smoothie businesses to offer spa water-inspired beverages for a complete wellness experience.
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