Coco Vodka is a Tropical Drink That Combines Coconut Water and Vodka
Laura McQuarrie — June 18, 2014 — Lifestyle
References: cocovodka.au & thedieline
Coconut water and vodka are two very popular beverages, but Melbourne's Coco Vodka brings the two together so you don't have to make a choice between one or the other. While coconut water is a healthy drink that also happens to taste delicious, vodka is more about indulgence and pleasure. As Coco Vodka describes: "It’s a little bit of bad, for those who want something good."
Coco Vodka is made with 100% pure young coconut water infused with premium triple distilled vodka. There are three natural flavors including Original, Pineapple and Guava, with no artificial flavoring. Currently, Coco Vodka is available in Australia, but Coco Vodka remarks that it is "going global quickly," and this taste of paradise will soon be easier to come by.
Coco Vodka is made with 100% pure young coconut water infused with premium triple distilled vodka. There are three natural flavors including Original, Pineapple and Guava, with no artificial flavoring. Currently, Coco Vodka is available in Australia, but Coco Vodka remarks that it is "going global quickly," and this taste of paradise will soon be easier to come by.
Trend Themes
1. Alcoholic Beverages Innovation - The combination of two different beverages to create a new alcoholic drink presents a disruption in the beverage industry.
2. Healthy and Indulgent Drinks - Combining ingredients that appeal to consumers' desire to indulge in flavor experiences, while also delivering health benefits, creates a new niche in the drink industry.
3. Natural Flavors Experiences - The global trend towards healthier and natural ingredients could create new opportunities for innovative new drinks using natural flavors.
Industry Implications
1. Alcoholic Beverages - Coco Vodka presents an opportunity to change the game in the alcoholic beverage industry by offering an innovative and unique flavor combination.
2. Functional Beverages - The success of coconut water in the health and wellness industry and the appeal of indulgence in drinks offers a new avenue of opportunity for alcoholic and non-alcoholic functional beverages.
3. Natural Flavors Industry - There is a growing demand for natural flavors, and the combination of different natural ingredients presents a valuable opportunity for companies looking to innovate within the industry.
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