AVVIKA Delivers a Natural, Better-for-You Boost Without Caffeine
Laura McQuarrie — August 27, 2024 — Lifestyle
References: drinkavvika & startupcpg
AVVIKA nourishes minds and bodies with caffeine-free energy drinks that help health-conscious individuals avoid undesirable side effects like crashes, jitters and other downsides of caffeine. The brand leans into science-backed ingredients to deliver a boost, and its refreshing beverages support sustained energy, stress relief, mental clarity, muscle recovery and gut health with purposeful inclusions like clinically studied KSM 66 ashwagandha, AlphaWave L-Theanine, BioPerine black pepper extract, a B Vitamin blend and more.
"Younger women, discerning and health-conscious, have emerged as pivotal consumers of sugar-free energy drinks," says Doug Resh, chief marketing officer for Dyverg Brands, "Their preference? Beverages that not only invigorate but also carry strong better-for-you claims."
AVVIKA's alternative energy beverages pay homage to vibrant global cities with flavorful varieties like Los Angeles and Tokyo.
"Younger women, discerning and health-conscious, have emerged as pivotal consumers of sugar-free energy drinks," says Doug Resh, chief marketing officer for Dyverg Brands, "Their preference? Beverages that not only invigorate but also carry strong better-for-you claims."
AVVIKA's alternative energy beverages pay homage to vibrant global cities with flavorful varieties like Los Angeles and Tokyo.
Trend Themes
1. Caffeine-free Energy Drinks - The rise of caffeine-free energy drinks addresses growing consumer concerns about caffeine's side effects, promoting a healthier alternative for sustained vitality.
2. Functional Ingredients - Incorporating science-backed ingredients such as KSM 66 Ashwagandha and AlphaWave L-Theanine into beverages is revolutionizing the energy drink market by offering additional health benefits.
3. Flavored Wellness Beverages - Energy drinks inspired by the flavors of global cities like Los Angeles and Tokyo are appealing to consumers seeking both taste and health benefits in their beverage choices.
Industry Implications
1. Health and Wellness - The health and wellness industry is tapping into the demand for products that provide energy boosts without the negative effects of caffeine.
2. Functional Foods and Beverages - Functional foods and beverages are gaining traction by infusing scientifically proven ingredients that support mental clarity, muscle recovery, and gut health.
3. Natural Products - The natural products industry is expanding as consumers increasingly seek beverages made from natural ingredients that offer various health benefits.
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