The Acti+ Clean Energy Drink Has Nootropics and Zero Sugar
Michael Hemsworth — May 24, 2024 — Lifestyle
The Acti+ clean energy drink is being reintroduced into the UK market with a new flavor and branding to provide consumers with a refreshment that checks all the boxes for their nutritional requirements. The drink comes in Peach & Apricot and Strawberry & Dragonfruit flavor options, which are both formulated with 80mg of caffeine, nootropic ingredients like Korean ginseng extract, eight vitamins and minerals, and zero sugar. The drinks are sweetened with stevia and reported to deliver a clean energy boost that won't lead to an abrupt crash later on.
Chief Marketing Officer Barnaby Hughes spoke on the Acti+ clean energy drink saying, "Traditional energy drinks are laden with sugar, and artificial ingredients and preservatives that half of us can’t even pronounce. With Acti+, we say ‘enough’ to shouty, sugary, artificial energy drinks that don’t support consumer health goals, as we look to disrupt the industry with a delicious and truly healthy product for the discerning energy drink consumer.”
Chief Marketing Officer Barnaby Hughes spoke on the Acti+ clean energy drink saying, "Traditional energy drinks are laden with sugar, and artificial ingredients and preservatives that half of us can’t even pronounce. With Acti+, we say ‘enough’ to shouty, sugary, artificial energy drinks that don’t support consumer health goals, as we look to disrupt the industry with a delicious and truly healthy product for the discerning energy drink consumer.”
Trend Themes
1. Sugar-free Energy Drinks - Products that offer energy boosts without sugar cater to the health-conscious consumer market.
2. Nootropic Beverage Ingredients - Incorporating cognitive-enhancing ingredients in drinks appeals to consumers seeking multi-functional benefits.
3. Natural Sweeteners in Beverages - Utilizing sweeteners like stevia in beverages meets the demand for natural and low-calorie alternatives.
Industry Implications
1. Health and Wellness - The shift towards healthier energy drinks aligns with the growing health and wellness industry trends.
2. Functional Beverages - Energy drinks with added nootropic ingredients fall into the expanding category of functional beverages.
3. Natural Food and Drink - Using all-natural ingredients taps into the burgeoning market for natural food and drinks.
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