These fruity packaging designs are offering consumers some eye-catching ways to feel more health-conscious about the products they're using.
In this modern day and age, people are often concerned about the dietary ingredients and health effects of certain foods and beverages they consume. That's why marketing a product to consumers that visually seems healthier or nutritious is an inventive way to stand out from competitors. And what better way to market a nutritious product than by showcasing the package with bright and colorful fruits? These creative fruit packaging designs are demonstrating that the visual appearance of a product can have a significant impact on how consumers perceive that particular item.
From juice boxes shaped like slices of fruit to berry-branded goods, these funky fruit packaging designs will definitely catch the eye of any health-conscious consumer.
38 Fruity Packaging Designs
38
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
37
Color-Conscious Branding
This La Tomatina Campaign Will Paint the Town Red
36
Fruit-Shaped Juices
Jooze Juice Boxes Are Designed for the Young at Heart
35
Fruit-Munching Merchandizing
Snack Monsters Packaging Chows Down on its Healthy Contents
34
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
33
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
32
Patterned Petal Branding
Burt's Bees Gud Packaging Gushes with a New Natural Graphic Strategy
31
Berry-Branded Goods
The Patch Packaging Flaunts the Flavor of the Farm's Scrumptious Strawberries
30
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
29
Cute Fruity Branding
Summercow Milk Packaging Describes a Hint of Juicy Flavor
28
Flexible Fruit Branding
Bravocado Packaging Demonstrates the Adaptability of One Healthy Edible
27
Fresh Fruity Branding
Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
26
Hexagonal Seedling Branding
Park Seed Packaging Appeals to Budding Home Gardeners
25
Funky Fruit Branding
SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods
24
Succulent Beverage Branding
'By Hoogesteger' Juice Packaging Highlights a Splash of Color
23
Leaf-Topped Packaging
Nutral Creates Fruit Skin Inspired Designs
22
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
21
Fruit Inspired Office Essentials
The Fruits Block by Ko. Machiyama is Refreshingly Clever
20
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
19
Fashionably Frozen Treats
These Branded Popsicles by Lara Atkinson Celebrate Luxe Labels
18
Form-Fitting Fromage Branding
Shorf Cheese Packaging Expresses Ingredient Honesty
17
Personified Fruit Branding
The Sabadi Packaging Features a Series of Laid Back Mascots
16
Branded Fruit Handouts
This iStore Fresh Apples Campaign Encourages Healthy Purchasing
15
Full-Bodied Beverage Branding
Kraftig Saft Juice Packaging Seems to Burst with Succulent Flavor
14
Hybrid Bottled Beverages
Flav Water Packs Bold Flavor into Innovative Packaging
13
Sun-Bleached Fruit Branding
Siobhan Cotter Creates Vivacious Packaging for Busy Berry
12
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
11
Fruit-Impersonating Packaging
Pineapple Pastry Branding Takes Shape of the Tropical Treat
10
Straw-Strung Wrappers
This Thai Pomelo Packaging Puts a Pesky Plant to Good Use
9
Fruit-Topped Lotion Bottles
This Korean Cosmetic Brand Uses Cute and Compact Packaging
8
Stacked Apple Branding
Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
7
Healthy Shotglasses
The ShotCarver for DIY Fruit Fruity Fun Barware
6
Cute Banana Containers
The ChiquiSafe Fortifies Your Fruit Against Squash-Scale Impact
5
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
4
Health-Boosting Beverages
Crocodile Fresh Fruit Smoothies are Cleverly Branded & Full of Nutrients
3
Soda-Inspired Apple Wine
iC Cider Brands Bottles Similarly to the Iconic Coca-Cola Design
2
Fruit-Infused Branding
The MOJO Yogurt Packaging is Deliciously Juicy and Inviting
1
Fruitful Booze Branding
The Casillero Silva Wine Bottle is as Attractive as It is Delectable
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Cartoon-Inspired Beverage Collaborations
Joyburst Partners with Disney and Pixar's Inside Out 2
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Vibrant Summer Packaging Designs
Yeo's First Harvest Green Tea is Reimagined into 'Brattea'
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Pride Juice Packs
The Pressed Juicery Pride Pack Arrives in Time for Pride
Durable Egg Packaging Designs
Cascades Unveils the New Cascades Fresh GUARD EnVision™ Packaging
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Delicious Health-Conscious Sodas
ROCKAWAY Soda Boasts Vibrant and Eye-Catching Packaging
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Snack-Inspired Fruity Lip Glosses
Welch’s® Juicyfuls Juicy Fruit Lip Gloss is Nostalgic
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Freshness-Boosting Packaging Stickers
Fresh Inset's Vidre+ Adds Value to Fresh Produce Packaging
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Smoothie Pouch Cocktail Kits
Outshine Curated a Fruit Cocktail Kit for Adults
Low-Sugar Healthy Fruit Sorbets
Better Juice Uses Sugar-Reducing Technology for Healthier Options
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Hydrating Juice Beverages
Mott’s Active Blends Apple Juice, Coconut Water and Electrolytes
Fruit-Forward Sparkling Waters
PepsiCo Launches the bubly burst Lineup with New Fruit Flavors
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Joyful Premium Juices
Revl Fruits is Boldly Redefining the Premium Juice Category
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Fruity Effervescent Refreshments
Volvic Touch of Fruit Sparkling Comes in Three Sugar-Free Flavors
Fresh Fruit Subscriptions
Edible Brands Launched a Fresh Fruit Subscription Delivery Service
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Co-Branded Juice Bottles
Natalie's Orchid Island Juice and Lilly Pulitzer Design New Juice Bottles
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Sour Sports Drinks
Powerade Sour is Available in Three Exclusive Flavors for a Limited Time
Squeezable Spiked Punches
SUN iCE Shares Fruit Punch for Adults in Ready-To-Drink Pouches
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Fruit-Forward Vodka Cocktails
The Squeezed Vodka Cocktails Come in Three Flavors
Smoothie-Inspired Fruit Snacks
Jamba Fruit Flavored Snacks are Suitable for Enjoyment Anytime
Brain-Fueling Fruit Snacks
Brainiac Fruit Snacks Have Omega-3s, Choline and Lutein
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Premium Energy Drink Flavors
These New Lucozade Alert Flavors Come in 250ml Cans
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Consumer-Driven Ambient Juices
Tropicana is Adding Two New Options to Its Ambient Juice Range
Concentrated Plant-Based Beverages
Tnuva Launches the TNUVA+ Brand and New Functional Beverages
Pourable Shelf-Stable Fruits
The Oregon Fruit Co. Pourable Fruit Range is Ready for Foodservice
Targeted Health Elixirs
Bewell Shots Support Hydration, Energy and Mood Management
Fruity Freeze-Dried Snacks
Brothers All Natural Infused Fruit Crisps Come in Three Flavors
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Whole Fruit Halloween Snacks
Welch’s Juicefuls Monster Splash is Perfect for Trick-or-Treaters
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Functional Fruit Smoothies
The Innocent Drinks Blueberry Focus Super Smoothie is Flavorful
Summery Sugar-Free Energy Drinks
Red Bull Sugarfree Editions Come in Two Fruit-Forward New Flavors
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Vibrant Single-Serve Jam Packs
The Concord Grape Chia Smash Squeezables are Eye-Catching
Sparkling Guava Juices
Trader Joe's New Summer Drinks Arrive in a Vibrant Pink Can
Upcycled Fruit Skincare
Pulpe De Vie Specializes in Making Upcycled Skincare from Downgraded Fruit
Connected Purée Cartons
Ravifruit's Mixologi Packaging Shares Exactly Where Fruits are Sourced
Phosphorescent Energy Drink Cans
Dynami:t's Cans Glow with Neon and Superbright Effects
Tropical Functional Energy Drinks
The Relentless Fruit Punch Energy Drink is Arriving This Spring
Tropically Flavored Hydration Solutions
Cure Introduces Its Newest Flavor, Tropical Punch
Canned Fruit-Forward Hydration Drinks
Punchy Everyday Hydration Drinks Come in Two Flavors
Youth-Focused Prebiotic Products
Beech-Nut® Launches a New Range of Prebiotic Jars and Pouches
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Nutritious Breakfast Smoothies
A Fruit & Protein Smoothie is a New Carnation Breakfast Essentials
Attached Cap Drink Packaging
Purity Soft Drinks Will Use Attached Caps for 100% Recyclable Bottles
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Updated Cider Packaging
Heineken Ireland Partners with The Otherly to Redesign its Apple Ciders
Freeze-Dried Fruit Smoothies
Paradise Fruits Offers a Range of Freeze-Dried Products for Smoothies
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Fortified Energy-Boosting Beverages
BRAINJUICE BRAINJAVA Comes in Five Plant-Based Options
Sugar-Free Fruit Strips
The Fruitly Snacks Variety Pack Features Four Best-Selling Flavors
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Lively Seven-Ingredient Juices
Trader Joe's Power of Seven Features a Bold Red Color
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Fruit-Forward Cafe Energy Drinks
Dunkin' SPARKD’ Energy Comes in Two Flavors
Quirky Eco-Friendly Capsules
F5 Global is Launching its New Wonky Fruits Collection in the UAE
Large Format Flavored Milks
The Müller FRijj Cartons Support Household Enjoyment
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Extra-Fruity Energy Drinks
GURU Organic Energy Peach Mango Punch Boosts Performance
Savory Tomato-Based Juice Drinks
Natalie's Orchid Island is Introducing Two New Refreshments
Artisan-Inspired Fruit Cordials
Robinsons Fruit Cordials Come in Two New Flavors
Veggie-Infused Caribbean Juice Drinks
Grace Tropical Rhythms Come in Four Flavor Varieties
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Shelf-Stable Fruit Purees
The Oregon Fruit Company Just Unveiled New Shelf Stable Pourable Fruit
Dynamic Carrot Collections
Bolthouse Fresh Foods Unveils Sustainable Packaging for Three Products
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Vitamin-Filled Fruit Snacks
Del Monte's Fruit Chunks in Fruit Purée Snacks are Naturally Sweetened
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Swimming Lesson Snack Promotions
This Bear Fruit Snacks Promotion Was Created with Water Babies
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Ready-to-Drink Aguas Frescas
Frutitas Agua Fresca Comes in Three Flavor Options
Energy-Boosting Fruit Drinks
Smoothie King SK Refreshers Come Served Over Ice
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Sweet Summery Smoothie Menus
These Juice It Up! Summer Drinks are Limited-Edition
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Hygiene Packaging Redesigns
Andrex Introduces a New Pearlfisher Design Collaboration for Packaging
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Recyclable Pouch Refreshment Packaging
Capri-Sun Introduced Its First-Ever Recyclable Drink Pouch
Concentrated Fruit Cocktail Mixes
Robinsons Fruit Shoot Squash Comes in Two Options
Cold-Pressed Fruit Jerky Snacks
Solely Fruit Jerky Multipacks Come in Three Varieties
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Proprietary Pouch Cocktail Packaging
Jinx Drinx Have a Sealed-In Straw to Prevent Tampering
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging