These Branded Popsicles by Lara Atkinson Celebrate Luxe Labels
Jana Pijak — November 9, 2013 — Art & Design
References: behance.net & trendland
Dubai-based graphic designer Lara Atkinson has created these clever fashion popsicles that celebrate the popular branding of a series of luxe designer labels.
Teaming up with a local high-fashion department store, the designer has created signature flavours for each of her chosen brands that include Kenzo, Burberry and Alexander McQueen just to name a few. Each of the sweet and stylish snacks focus on complementing the labels' existing graphics and vivid color palettes for which they were chosen.
While North America is experiencing cooler autumn weather, Dubai's summer has begun and these couture frozen treats by Lara Atkinson are the perfect remedy for a hot and sunny day. The fashion pops, available in berry couture, honeycomb crunch, lemon sorbet and passion fruit blast are not only elegantly branded but are a genius way to market the season's hottest in-store styles.
Teaming up with a local high-fashion department store, the designer has created signature flavours for each of her chosen brands that include Kenzo, Burberry and Alexander McQueen just to name a few. Each of the sweet and stylish snacks focus on complementing the labels' existing graphics and vivid color palettes for which they were chosen.
While North America is experiencing cooler autumn weather, Dubai's summer has begun and these couture frozen treats by Lara Atkinson are the perfect remedy for a hot and sunny day. The fashion pops, available in berry couture, honeycomb crunch, lemon sorbet and passion fruit blast are not only elegantly branded but are a genius way to market the season's hottest in-store styles.
Trend Themes
1. Fashion Branding Collaboration - There is an opportunity for fashion labels to collaborate with designers to create branded products that extend their brand and market the season's latest styles in an innovative way.
2. Branded Food Products - The trend of creating branded food products such as popsicles shows an opportunity for companies to create unique food items that feature their logo and market their brand in a unique way.
3. Fashionable Food - There is a growing trend for aesthetically pleasing and visually appealing food products, offering a unique opportunity for companies to merge high fashion with food and create a new category of products.
Industry Implications
1. Fashion Industry - Fashion brands can expand their marketing strategy by collaborating with designers to create branded products, such as popsicles, that extend their brand and market the season's latest styles in a new and innovative way.
2. Food Industry - The trend of creating branded food products, such as popsicles, showcases an opportunity for food companies to develop unique and customized food products that feature the logo of a brand, creating an innovative marketing strategy.
3. Graphic Design Industry - Designers have an opportunity to collaborate with brands to create stylish and branded food items that showcase their artistic and branding abilities, ultimately helping companies to market their products in new and innovative ways.
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