'By Hoogesteger' Juice Packaging Highlights a Splash of Color
Amelia Roblin — January 20, 2011 — Lifestyle
References: designbridge & thedieline
By the clever hand of DesignBridge, 'By Hoogesteger' juice packaging truly communicates the full-bodied taste of the fruity beverage within. The contemporary labels that embrace a 55-year juicing tradition let the consumer know that the tried and true company is always keeping it fresh.
Cutouts from the tops of the stickers represent the dripping shapes of various fruits, from apple-pear-raspberry combinations to orange-strawberry blends. 'By Hoogesteger' juice packaging ensures that despite the hard glassy exterior, the colorful drink within spills out with succulent flavor.
Cutouts from the tops of the stickers represent the dripping shapes of various fruits, from apple-pear-raspberry combinations to orange-strawberry blends. 'By Hoogesteger' juice packaging ensures that despite the hard glassy exterior, the colorful drink within spills out with succulent flavor.
Trend Themes
1. Contemporary Beverage Packaging - Opportunity for beverage companies to update their packaging with modern, eye-catching designs that showcase the flavor within.
2. Fruit-forward Labeling - Opportunity for companies to incorporate cut-out fruit shapes into their labeling for a visually appealing and thematic effect.
3. Juice Tradition with a Twist - Opportunity for traditional juice companies to modernize and refresh their brand while still emphasizing their long-standing history in the industry.
Industry Implications
1. Beverage - Beverage companies can explore innovative packaging designs to differentiate their products in a crowded market and increase brand appeal to consumers.
2. Food and Beverage Labeling - Companies specializing in labeling and packaging design can help food and beverage companies update their branding to stand out on store shelves and attract consumers with bold designs.
3. Juice Manufacturing - Juice manufacturers can update their existing product lines with modern, fruit-forward branding to attract a wider audience and stay competitive in the market.
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