This Korean Cosmetic Brand Uses Cute and Compact Packaging
Laura McQuarrie — June 6, 2013 — Lifestyle
References: cosmeticup & packagingoftheworld
Korean cosmetic brand Edude's 'Milk Talk' packaging is incredibly sweet. Its line of body wash lotions are packaged with cute painterly illustrations of fruits on them, representative of the real fruits that are used to scent the body wash lotions.
One of the most charming parts of this packaging is that the creamy-colored bottles are topped with oversized fruit-shaped sponges. The large sponges sit perfectly on top of the bottles, which offers a great way to help people save space and clean things up in the shower.
The simple packaging is an effective way to communicate the experience the product will give, regardless of language; Milk Talk's cute and clever packaging certainly speaks for itself.
One of the most charming parts of this packaging is that the creamy-colored bottles are topped with oversized fruit-shaped sponges. The large sponges sit perfectly on top of the bottles, which offers a great way to help people save space and clean things up in the shower.
The simple packaging is an effective way to communicate the experience the product will give, regardless of language; Milk Talk's cute and clever packaging certainly speaks for itself.
Trend Themes
1. Cute Packaging - Opportunity to create cute and eye-catching packaging designs that enhance the product experience.
2. Multi-functionality - Potential to incorporate additional features or accessories into product packaging to provide added value and convenience.
3. Visual Storytelling - Chance to use packaging as a visual tool to convey the product's story and create an emotional connection with the consumer.
Industry Implications
1. Cosmetics - Cosmetic brands can explore innovative packaging designs that reflect the product's qualities and enhance its appeal to consumers.
2. Household Products - Household product manufacturers can incorporate creative and practical packaging solutions that simplify usage and storage for consumers.
3. Gift and Souvenir - Gift and souvenir companies can utilize unique packaging concepts to make their products stand out and evoke positive emotions in recipients.
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