Pineapple Pastry Branding Takes Shape of the Tropical Treat
Amelia Roblin — August 8, 2011 — Lifestyle
References: victorbranding.tw & lovelypackage
The basic purpose of packaging is to protect the product inside, and to offer some insight into the nature of its contents. Pineapple Pastry packaging ambitiously attempts to demonstrate the organic nature of the confections within by assuming the appearance of a freshly plucked fruit.
The Victor Branding Lab could not be satisfied to create a simple box for the sweet tropical flavored treats, so complexity was incorporated into the cardboard cartons. Instead of becoming a cube or a rectangular prism, the form of each individual container was defined by an elaborate exterior of folded triangular faces.
When three such boxes are stacked, they form a rather rigid but recognizable shape of a whole spiky pineapple. Yellow and orange ink make the aesthetic more convincing, and Pineapple Pastry packaging is complete with a leafy green bunch of plastic to seal the top of the bag.
The Victor Branding Lab could not be satisfied to create a simple box for the sweet tropical flavored treats, so complexity was incorporated into the cardboard cartons. Instead of becoming a cube or a rectangular prism, the form of each individual container was defined by an elaborate exterior of folded triangular faces.
When three such boxes are stacked, they form a rather rigid but recognizable shape of a whole spiky pineapple. Yellow and orange ink make the aesthetic more convincing, and Pineapple Pastry packaging is complete with a leafy green bunch of plastic to seal the top of the bag.
Trend Themes
1. Eco-friendly Packaging - The use of packaging that resembles fruits and other natural elements presents an opportunity for brands to showcase their commitment to sustainability and eco-friendly practices.
2. Novelty Packaging - Incorporating unique and creative packaging designs, such as fruit-inspired shapes, can enhance the perceived value and appeal of products, leading to increased customer engagement and sales.
3. Visual Storytelling - Packaging designs that visually tell a story, such as mimicking the appearance of a freshly plucked fruit, can captivate consumers and create a memorable brand experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage fruit-inspired packaging to differentiate their products, attract consumers, and convey a natural and organic image.
2. Confectionery - In the confectionery industry, using packaging that resembles fruits can create a sense of fun and excitement, appealing to both children and adults and driving impulse purchases.
3. Branding and Design - Branding and design agencies have an opportunity to help companies create innovative and visually appealing packaging solutions, incorporating elements that disrupt the traditional packaging norms.
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