Fresh Inset's Vidre+ Adds Value to Fresh Produce Packaging
Laura McQuarrie — August 20, 2024 — Lifestyle
References: freshinset & morningstar
After harvest, fresh produce begins to degrade and Fresh Inset's Vidre+ Stickers can be applied to cardboard boxes, bags, trays and clamshells to extend shelf life, freshness, quality, appearance and nutrient quality.
"Research has proven Vidre+ is effective on cherries, blueberries, raspberries, table grapes, limes, tomatoes, avocados, leafy greens, broccoli, peppers and more," says Tim Malefyt, PhD, Fresh Inset's Chief Technology Officer, "It can be used right after harvest as well as during transport or storage to provide days to weeks (depending on the crop type) of additional shelf life to freshly harvested produce, helping to keep its quality and nutritional value and remain fit for the market."
European-based Fresh Inset recently announced Vidre+ Complex to the United States, which will transform even more fresh produce packaging with an adaptable solution for fighting the negative effects of ethylene.
"Research has proven Vidre+ is effective on cherries, blueberries, raspberries, table grapes, limes, tomatoes, avocados, leafy greens, broccoli, peppers and more," says Tim Malefyt, PhD, Fresh Inset's Chief Technology Officer, "It can be used right after harvest as well as during transport or storage to provide days to weeks (depending on the crop type) of additional shelf life to freshly harvested produce, helping to keep its quality and nutritional value and remain fit for the market."
European-based Fresh Inset recently announced Vidre+ Complex to the United States, which will transform even more fresh produce packaging with an adaptable solution for fighting the negative effects of ethylene.
Trend Themes
1. Ethylene-blocking Technologies - Advances in ethylene-blocking technologies such as Vidre+ stickers create potential to significantly prolong the shelf life and quality of perishable goods.
2. Extended Shelf Life - Innovations aimed at extending the shelf life of produce can reduce food waste, ensuring that fresh products remain marketable for more extended periods.
3. Adaptable Packaging Solutions - Introducing adaptable packaging solutions like Vidre+ Complex enhances the versatility and effectiveness of preserving various types of fresh produce.
Industry Implications
1. Agriculture - The agriculture industry stands to benefit from extended produce shelf life, enabling farmers and suppliers to minimize losses and maximize profitability.
2. Logistics and Supply Chain - Logistics and supply chain sectors can leverage shelf life-extending technologies to maintain produce quality during transportation and storage.
3. Food Retail - Food retailers can capitalize on innovations like freshness-boosting packaging to offer superior quality products, potentially enhancing customer satisfaction and loyalty.
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