SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods
Amelia Roblin — September 27, 2013 — Lifestyle
References: otvetdesign.ru & thedieline
SunFeel packaging is punchy, clever and eye-catching. Its design is quite simple, yet it appears to be more profound, thanks to a branding strategy that is so well thought out.
OTVETDESIGN was working with a company that gets all of its fruits and vegetables from real outdoor fields; there are no greenhouse-grown crops in the bunch. To communicate this proudly, the creative team began with a photo of the primary ingredient in each glass jar and gave it a pair of sunglasses. Enhanced with a nose, a mouth and a mustache, each edible is rendered anthropomorphic and instantly engages the human consumer. You can understand which diced food is inside, you can appreciate its natural production and SunFeel packaging will ultimately make you smile.
OTVETDESIGN was working with a company that gets all of its fruits and vegetables from real outdoor fields; there are no greenhouse-grown crops in the bunch. To communicate this proudly, the creative team began with a photo of the primary ingredient in each glass jar and gave it a pair of sunglasses. Enhanced with a nose, a mouth and a mustache, each edible is rendered anthropomorphic and instantly engages the human consumer. You can understand which diced food is inside, you can appreciate its natural production and SunFeel packaging will ultimately make you smile.
Trend Themes
1. Sustainable Packaging - Opportunity for brands to create eco-friendly and visually appealing packaging designs for food products.
2. Anthropomorphic Branding - Brands can use anthropomorphic designs to create a memorable and engaging visual identity for their products.
3. Outdoor Farming Movement - Growing consumer interest in products sourced from outdoor fields presents an opportunity for brands to emphasize the natural and fresh qualities of their foods.
Industry Implications
1. Food Packaging - SunFeel's clever branding strategy opens up possibilities for innovative packaging designs in the food industry.
2. Consumer Goods - Anthropomorphic branding can be applied to a wide range of consumer goods to create a strong brand identity and engage customers.
3. Agriculture/farming - The outdoor farming movement presents an opportunity for farmers and agricultural businesses to promote the benefits of outdoor-grown produce and connect with health-conscious consumers.
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