This Bear Fruit Snacks Promotion Was Created with Water Babies
Michael Hemsworth — May 24, 2024 — Marketing
References: bearsnacks & talkingretail
Bear fruit snacks has launched a new on-pack promotion to provide kids with swimming lessons this season as a way to offer parents a high value reward for their purchase. The promotion was created with Water Babies and is being run in the UK with consumers only needing to make a purchase of Bear fruit snacks and entering to win eight free swimming lessons for their little ones. The promotion is being run this month through September and will be supported by ample marketing including in-store, social media and influencer.
Marketing Director at Urban Fresh Foods Ltd. Jo Agnew spoke on the Bear fruit snacks promotion saying, "Nurturing healthy habits in children is at the heart of everything we do, and this new partnership with Water Babies is the perfect fit in supporting a healthy lifestyle from a young age. We want to provide parents and younger children with the opportunity to discover and get active, and we hope this partnership will help to give more toddlers the chance to learn the important life skill of swimming, which has so many other benefits for a little cubs’ development."
Marketing Director at Urban Fresh Foods Ltd. Jo Agnew spoke on the Bear fruit snacks promotion saying, "Nurturing healthy habits in children is at the heart of everything we do, and this new partnership with Water Babies is the perfect fit in supporting a healthy lifestyle from a young age. We want to provide parents and younger children with the opportunity to discover and get active, and we hope this partnership will help to give more toddlers the chance to learn the important life skill of swimming, which has so many other benefits for a little cubs’ development."
Trend Themes
1. On-pack Promotions - Brands are leveraging on-pack promotions to offer more than just a product, creating significant added value for consumers.
2. Healthy Lifestyle Partnerships - Collaborations between health-focused brands and activity-based programs are gaining traction to encourage a more wholesome lifestyle.
3. Influencer-supported Campaigns - Marketing campaigns backed by influencer endorsements are proving effective in amplifying reach and engagement.
Industry Implications
1. Snack Foods - The snack foods industry can drive consumer loyalty through innovative promotional tie-ins with health and activity programs.
2. Childhood Education - The childhood education sector benefits from partnerships with consumer brands to integrate learning and physical activities from an early age.
3. Digital Marketing - Digital marketing strategies are being revolutionized by incorporating social media influencers to elevate brand visibility.
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