'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Colin Smith — November 16, 2023 — Art & Design
References: packagingoftheworld
Tanuii Coffee, a coffee brewer most known for its premium-sourced beans, recently debuted its new packaging profile. The company sources its beans from Costa Rica, Sumatra, and more, with each blend offering a distinct taste and a strong sense of quality.
The new packaging for the company includes paper-based boxes and pouches with a minimalist design and a muted tan color profile. The packages feature the company's name and logo front and center of the pouch, with the flavor listed below in smaller text. At the bottom of each pouch, relevant information related to taste, bean origin, and more, can be found in simple text on a white background.
Each pouch features a tearaway resealable top and is easily recyclable through most cities' recycling systems. More information can be found on the brand's official website or in-stores.
Image Credit: tanuii coffee
The new packaging for the company includes paper-based boxes and pouches with a minimalist design and a muted tan color profile. The packages feature the company's name and logo front and center of the pouch, with the flavor listed below in smaller text. At the bottom of each pouch, relevant information related to taste, bean origin, and more, can be found in simple text on a white background.
Each pouch features a tearaway resealable top and is easily recyclable through most cities' recycling systems. More information can be found on the brand's official website or in-stores.
Image Credit: tanuii coffee
Trend Themes
1. Recyclable Packaging - The shift towards recyclable packaging solutions provides an opportunity for businesses to reduce their environmental impact and meet consumer demand for sustainable products.
2. Paper-based Packaging - The use of paper-based packaging materials offers businesses a chance to showcase their commitment to eco-friendly practices and attract environmentally-conscious consumers.
3. Minimalist Design - The adoption of minimalist design principles in packaging design allows businesses to create a clean and modern aesthetic that appeals to contemporary consumers.
Industry Implications
1. Coffee - The coffee industry can leverage recyclable coffee packaging to demonstrate their dedication to sustainability and cater to the growing demand for eco-friendly products.
2. Food and Beverage - The food and beverage industry can explore the use of paper-based packaging materials as a way to reduce plastic waste and differentiate their products in a crowded market.
3. Retail - The retail industry can adopt minimalist design approaches in packaging to enhance their brand image and stand out from competitors in a visually saturated marketplace.
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