This Thai Pomelo Packaging Puts a Pesky Plant to Good Use
Amelia Roblin — June 20, 2012 — Eco
References: yodcorporation & thedieline
You can't get much more eco-friendly than this Thai Pomelo packaging concept unless you chucked the product wrapper entirely. Here we have a juicy Southeast Asian fruit that essentially comes with its own protective cover, yet the introduction of another material to decorate it really turns it into a commercial commodity.
The practice could be wasteful if it wasn't for the source of the sheath being such a pest of a plant. The locally-grown water hyacinth overruns the rivers and must be pulled from its roots in great volumes anyway. The Yod Corporation's concept was to make use of this castoff dried straw and tie it up to form Thai Pomelo packaging. The process would also create more work for locals and earn higher revenues on better dressed produce.
The practice could be wasteful if it wasn't for the source of the sheath being such a pest of a plant. The locally-grown water hyacinth overruns the rivers and must be pulled from its roots in great volumes anyway. The Yod Corporation's concept was to make use of this castoff dried straw and tie it up to form Thai Pomelo packaging. The process would also create more work for locals and earn higher revenues on better dressed produce.
Trend Themes
1. Eco-friendly Packaging - Using natural materials like water hyacinth to create packaging presents an opportunity for businesses to meet consumer demand for more sustainable options.
2. Local Sourcing - Utilizing locally-grown water hyacinth as packaging material offers a chance for companies to support local communities and create economic opportunities.
3. Creative Product Presentation - Decorating fruits with straw-made packaging presents an innovative way to enhance the visual appeal of products and differentiate them in the market.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore using natural packaging materials like water hyacinth to align with consumer preferences for sustainable and eco-friendly packaging.
2. Agriculture - The agriculture industry can benefit from utilizing water hyacinth as packaging material, providing a solution for managing and repurposing this invasive plant.
3. Packaging and Design - The packaging and design industry can capitalize on the opportunity to develop creative and visually appealing product packaging using natural materials like water hyacinth.
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