Ravifruit's Mixologi Packaging Shares Exactly Where Fruits are Sourced
Laura McQuarrie — May 30, 2024 — Lifestyle
References: thespiritsbusiness
Ravifruit's Mixologi range shares eight premium fruit purées without coloring or preservatives and a fruit content of 90%. The purées made from fruits grown in exceptional terroirs include lemon made with Sicilian Femminello lemons, passion fruit, white peach and more.
To bring these exceptional fruit purées to consumers, Ravifruit works closely with its farmer partners to ensure quality by considering various factors like Brix levels, crop timings and maturation. Packaged in one-liter recyclable cartons, these fruit purées provide transparency for ingredient-conscious consumers with scannable QR codes that reveal where the fruits are sourced.
For some consumers, knowing the origin of ingredients will add an extra layer of satisfaction and trust in the quality of the smoothies, milkshakes, lemonades and other treats they prepare with these purées.
To bring these exceptional fruit purées to consumers, Ravifruit works closely with its farmer partners to ensure quality by considering various factors like Brix levels, crop timings and maturation. Packaged in one-liter recyclable cartons, these fruit purées provide transparency for ingredient-conscious consumers with scannable QR codes that reveal where the fruits are sourced.
For some consumers, knowing the origin of ingredients will add an extra layer of satisfaction and trust in the quality of the smoothies, milkshakes, lemonades and other treats they prepare with these purées.
Trend Themes
1. Ingredient Transparency - Scannable QR codes on packaging provide consumers with detailed information about the origin of ingredients, fostering greater trust and satisfaction.
2. Sustainable Packaging - Recyclable one-liter cartons offer an eco-friendly alternative to traditional packaging, reducing environmental impact and appealing to eco-conscious consumers.
3. Premium Fruit Purées - High fruit content and absence of coloring or preservatives in purées cater to health-conscious consumers seeking natural and high-quality options.
Industry Implications
1. Food and Beverage - The emphasis on premium and transparent sourcing appeals to a growing market segment interested in the origins and quality of their food.
2. Packaging and Sustainability - Recyclable packaging solutions reflect the industry's shift towards sustainable practices and reducing environmental footprints.
3. Agriculture and Farming - Collaborations between brands and farmers to monitor crop quality underline the importance of supply chain partnerships in delivering high-quality products.
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