Robinsons Fruit Cordials Come in Two New Flavors
Michael Hemsworth — March 23, 2024 — Lifestyle
References: britvic & grocerytrader
The Robinsons Fruit Cordials range has been updated by the brand just ahead of the warm weather months to provide consumers with a way to elevate their entertaining occasions with ease.
The drinks now come in the Elderflower and Ginger & Orange flavors, which are expected to be right at home within the existing lineup that includes the Raspberry & Rhubarb and Lime & Mint flavors. The new drink flavors are arriving alongside a pack redesign that highlights the fruit ingredients in every bottle and will help to keep the product relevant on the ever-changing store shelves.
Retail Commercial Director Ben Parker spoke on the new additions to the Robinsons Fruit Cordials range saying, "With in-home social occasions on the rise, our offerings can elevate these nights in with exceptional taste and style. Whether you’re toasting to a special occasion or simply unwinding at home, our flavours offer shoppers choice with great tasting alternatives to alcohol. As a well-known and trusted brand, we can help retailers tap into this shopper behaviour and satisfy shoppers’ thirst for sophisticated flavours.”
The drinks now come in the Elderflower and Ginger & Orange flavors, which are expected to be right at home within the existing lineup that includes the Raspberry & Rhubarb and Lime & Mint flavors. The new drink flavors are arriving alongside a pack redesign that highlights the fruit ingredients in every bottle and will help to keep the product relevant on the ever-changing store shelves.
Retail Commercial Director Ben Parker spoke on the new additions to the Robinsons Fruit Cordials range saying, "With in-home social occasions on the rise, our offerings can elevate these nights in with exceptional taste and style. Whether you’re toasting to a special occasion or simply unwinding at home, our flavours offer shoppers choice with great tasting alternatives to alcohol. As a well-known and trusted brand, we can help retailers tap into this shopper behaviour and satisfy shoppers’ thirst for sophisticated flavours.”
Trend Themes
1. Artisan-inspired Fruit Cordials - Embracing crafted fruit cordials with innovative flavors and pack redesigns to cater to evolving consumer tastes and preferences.
2. Elevated Entertaining Occasions - Enhancing at-home social gatherings with premium drink options that offer sophisticated flavors and style for diverse consumer needs.
3. Innovative Pack Redesigns - Introducing packaging updates that emphasize fruit ingredients to stand out on crowded store shelves and attract discerning shoppers seeking quality products.
Industry Implications
1. Beverage Manufacturing - Opportunities for beverage companies to innovate in artisan-inspired fruit cordials with unique flavor combinations and packaging to capture consumer attention and loyalty.
2. Retail and Consumer Goods - Spaces for retail brands to showcase premium drink offerings that enhance consumer experiences at home, meeting the demand for sophisticated flavors and elegant packaging designs.
3. Marketing and Branding - Potential for marketing agencies to assist brands in leveraging the trend of elevated entertaining occasions through strategic messaging and promotion of innovative product features.
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