Liquid refreshments can be found in almost any and every flavor to suit almost any need or whim so it seems only fitting that drink packaging be as innovative. Playing on form and function as well as the weird and wacky companies will try almost anything to grab people's attention and get them to guzzle their latest liquid concoction.
Implications - Packaging is an opportunity for brands to stand out against competitors. Through creating memorable pieces such as illustrated water bottles and paper coffee cup handles, a company is strengthening their brand image. This helps create the feeling of satisfaction for consumers as they are purchasing a product that has a personality.
27 Ground-Breaking Beverage Boxes
27
Tetra-Packaged Wines
Eco-Friendly Wine by French Rabbit
26
Cheeky Packaging Designs
Brooklyn Fare's Branding Puts the Fun in Functional
25
Milk Packaging Design Contests
Future Milk
24
Rockstar Vino
Celebrity Cellars Wines Introduce Star Tribute Packaging
23
Innovative Drink Packaging
'Peared' Juices by Conor Hagan
22
Fruity Beverage Packaging
Naoto Fukasawa Flavors His Juice Boxes With Creativity (UPDATE)
21
Risque Beer Packaging
Ramm ND's Lingerie-Clad Beer Cans
20
Dual Purpose Booze Bottles
Absolut Vodka Releases Eco-Friendly Packaging
19
Illustrated Water Bottles
Beauty Water Packaging by Oneighty Creative is Gorgeous
18
Nostalgic Soda Packaging
Jordan Puopolo's Vintage-Inspired Sprite Redesign
17
Cryptic Beverage Packaging
Strange Drink Labels to Sell Bottles & Cans
16
Synthetic Blood Beverages
Vampire Energy Drinks Have Juice in Transfusion Bags
15
Surrealist Alcohol Labels
Sipsmith's Eerie Birdhead Packaging Lures Label-Lovers
14
Paper Coffee Cup Handles
Take Out Packaging by Melissa Cloutier
13
Fruit-Inspired Beverage Packaging
Japanese Juice Carton Looks Like a Banana
12
Energy Drinks That Come With Condoms
The Billy Boy
11
Bottled Natural Beauty
Nestle Glowelle Anti-Aging Drinks
10
Social Cause Beverages
LemonAid and ChariTea Drinks are Deliciously Charitable
9
Sophisticated Softdrinks
Bottlegreen By Winemakers
8
Pirate-Themed Packaging
'The Spirit of Davy Jones' Rum by Amy Cesal
7
Ingredient-Focused Packaging
Red Bull Cola Design Emphasizes Its All-Natural Contents
6
Spooky Beverage Coolers
Illuminated Pumpkin Ice Cubes for Halloween Drinks
5
Soda Bottle Rockets
Xymbiot Interactive Packaging
4
Drug-Inspired Soft Drinks
Loren Kulesus' Pain-Relieving Energy Drink Packaging
3
Celebrilicious Energy Drinks
Steven Seagal's Lightning Bolt Quenches the Thirst Down Below
2
Saying It With Tea
Cheeky Tube Packaging for Bathroom Graffiti Teas
1
Skeletal Packaging
Pandor Absinthe
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Ultra-Customizable Water Bottles
The Sunnies Flask Goes in Over 300,000 Color Combinations
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Shifting Hydration Cup Concepts
The Conceptual Tilting Water Cup Encourages Regular Sipping
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
GenAI Water Bottles
Gatorade iD Offers Next-Level Gatorade Squeeze Bottle Personalization
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beauty-Enhancing Ampoule Drinks
Shiseido's New Drink Format Disrupts Ingestible Beauty Market
Accordion-Style Coffee Cups
The Accordion Paper Cup Concept is Easy to Carry
Refillable Alcohol Containers
Diageo Partnered With ecoSPIRITS On Refillable Alcohol Solutions
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Next-Gen Hydration Bottles
air up's Award-Winning Gen2 PAB "Flavors" Water with Aromatic Pods
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Recycled Ocean-Bound Plastic Bottles
The Ocean Bottle's GO Bottle Pushes Sustainable Efforts
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Self-Cooling Can Packaging
The 'Cool>Can' Cools Itself in Less Than Two-Minutes
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Reusable Paper-Made Water Bottles
The 'reU' Reusable Water Bottle Concept is Recyclable
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Bottle-Shaped Shampoo Bars
The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Crayon-Themed Water Bottles
The Crayola x S'well Collaboration Features Vibrant Bottles
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Insulated Cocktail Shakers
Yeti's Premium Cocktail Shaker Keeps Drinks Chilled to Perfection
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Paper-Made Spirit Bottles
This Johnnie Walker Black Label Bottle is Made with 90% Paper
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Space-Saving Hydration Solutions
Memobottle's Flat Water Bottles Revolutionize On-the-Go Drinking
Iced Easy-To-Make Beverages
Keurig Unveiled 'Iced Refreshers' as New K-Cup Innovations
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Collapsible Folding Carrier Cups
The DiFOLD Origami Cup Works for Hot and Cold Beverages
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Cheerful Insulated Bottle Designs
The W&P Insulated Bottle is a Versatile and Durable Choicrr
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Stylish Dual-Opening Water Bottles
The Stanley All-Day Slim Bottle Comes in Two Sizes
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Sustainable Liqueur Packaging
Baileys Original Irish Cream is Debuting in Aluminum Bottles
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Coffin-Shaped Beverage Containers
Liquid Death and Yeti Create the Casket Cooler for Parties
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Paper-Made Alcohol Bottles
Diageo Debuts a New Paper Bottle for Baileys Irish Cream Liqueur
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Two-in-One Drinking Vessels
Bottlecup Combines an Insulated Water Bottle with a Coffee Cup
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Aluminum-Bottled Sparkling Waters
Flow Beverage Corp. Debuts the Flow Sparkling Water in 4 Flavors
Sustainable Cafe Delivery Cases
This Paper Pulp Coffee Carrier Keeps Drinks Hot or Cold
Caffeine-Free Hydration Beverages
GHOST Hydration Drinks Will Come in Five Flavors
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Carton-Packaged Milk Vodkas
Black Cow Pure Milk Vodka Now Comes in a Milk Carton Packaging
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Revamped Alkaline Water Packaging
Perfect Hydration Alkaline Water Unveils its its New Rebrand
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Ready-to-Drink Coffee Products
Pop & Bottle Offers a Super Concentrate Pack for Hot or Cold Coffee
Lightweight Eco Wine Bottles
FitVine Aluminum Bottles Support Active, Wellness-Minded Drinkers
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Functional Aluminum-Packaged Waters
Water Almighty Has Seven Added Minerals and Electrolytes
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Ready-to-Drink Seawater Cartons
Mineral-Rich Deep Water is Packaged in a Plastic Alternative
Attached Cap Drink Packaging
Purity Soft Drinks Will Use Attached Caps for 100% Recyclable Bottles
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Cold-Pressed Drink Lineups
These Vitality Bowls Cold-Pressed Drinks Come in Several Varieties
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Recyclable Pouch Refreshment Packaging
Capri-Sun Introduced Its First-Ever Recyclable Drink Pouch
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages