BBDO Guerrero Designs the Dissolving Bottles of Shampoo
References: bbdoguerrero & yankodesign
Philippines creative agency BBDO Guerrero presents a look at its new Dissolving Bottles, which is a sustainable solution to plastic waste. It is an eco-friendly packaging design that sculpts bright shampoo bars into the bottles as a great alternative and commitment to a greener future.
The concept is simple as users will lather up the bottle using water and it will diminish in size over time until it disappears. This leaves no footprint behind and eliminates any need for a container. David Guerrero, Creative Chairman at the agency explains that the bottle was first a response to the rising crisis of plastic solutions and it promotes sustainability as the slogan on the shampoo bars reads ‘Recedes quicker than your hair,’ ‘vanishes into thin air,’ ‘leaves nothing behind,’ and ‘guaranteed not to last.’
Image Credit: BBDO Guerrero
The concept is simple as users will lather up the bottle using water and it will diminish in size over time until it disappears. This leaves no footprint behind and eliminates any need for a container. David Guerrero, Creative Chairman at the agency explains that the bottle was first a response to the rising crisis of plastic solutions and it promotes sustainability as the slogan on the shampoo bars reads ‘Recedes quicker than your hair,’ ‘vanishes into thin air,’ ‘leaves nothing behind,’ and ‘guaranteed not to last.’
Image Credit: BBDO Guerrero
Trend Themes
1. Sustainable Packaging Solutions - The Dissolving Bottles offer a sustainable solution to plastic waste by sculpting bright shampoo bars into the bottles, promoting a greener future.
2. Eco-friendly Design - BBDO Guerrero's Dissolving Bottles are an innovative eco-friendly packaging design that diminishes in size over time, leaving no footprint behind.
3. Promoting Sustainability - The concept of Dissolving Bottles responds to the crisis of plastic solutions and promotes sustainability with slogans on shampoo bars like 'leaves nothing behind' and 'guaranteed not to last.'
Industry Implications
1. Packaging Industry - The Dissolving Bottles introduce a sustainable packaging solution that can disrupt traditional plastic bottle manufacturing and contribute to a more eco-friendly industry.
2. Cosmetics Industry - BBDO Guerrero's Dissolving Bottles provide a unique and eco-friendly alternative to traditional shampoo packaging, catering to the growing consumer demand for sustainable and innovative cosmetic products.
3. Sustainability Industry - The Dissolving Bottles align with the sustainability industry's focus on reducing waste and promoting eco-friendly practices by offering a disruptive innovation in packaging design.
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