The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
Laura McQuarrie — November 9, 2023 — Eco
References: thedissolvingbottle & designtaxi
For years, environmentally minded brands have been making solid haircare products to reduce packaging and offer more concentrated product formulas, and The Dissolving Bottle introduces bottle-shaped shampoo bars. Rather than twisting open the caps and popping them off, the entirety of these body care products are ready to be activated with water to start a rich lather.
Each bar replaces a 90ml plastic bottle and the blocks are produced locally in the Philippines by The Naturale Market with organic ingredients. After introducing this concept to the world, BBDO’s Filipino arm BBDO Guerrero has open-sourced the design so that other brands can use it to reduce waste. As such, The Dissolving Bottle will become part of LUORO’s plain b brand and shoppers in Europe will be able to purchase varieties like Shiny Rose, Red Blood Orange, Patchouli and Cedar and Fresh Aloe Vera.
Each bar replaces a 90ml plastic bottle and the blocks are produced locally in the Philippines by The Naturale Market with organic ingredients. After introducing this concept to the world, BBDO’s Filipino arm BBDO Guerrero has open-sourced the design so that other brands can use it to reduce waste. As such, The Dissolving Bottle will become part of LUORO’s plain b brand and shoppers in Europe will be able to purchase varieties like Shiny Rose, Red Blood Orange, Patchouli and Cedar and Fresh Aloe Vera.
Trend Themes
1. Solid Haircare Products - The Dissolving Bottle introduces a cleverly shaped solid shampoo that reduces packaging and offers more concentrated product formulas.
2. Local Production of Organic Ingredients - The Naturale Market produces the bottle-shaped shampoo bars locally in the Philippines, using organic ingredients.
3. Open-source Design for Waste Reduction - BBDO Guerrero open-sources the design of The Dissolving Bottle, enabling other brands to reduce waste by adopting the concept.
Industry Implications
1. Personal Care - The introduction of bottle-shaped shampoo bars creates disruptive innovation opportunities in the personal care industry to reduce packaging waste and offer more concentrated products.
2. Sustainable Manufacturing - The local production of organic ingredients in the Philippines presents disruptive innovation opportunities in the sustainable manufacturing industry, where environmentally friendly practices are valued.
3. Design and Advertising - The open-source design initiative of The Dissolving Bottle by BBDO Guerrero creates disruptive innovation opportunities in the design and advertising industry, allowing brands to contribute to waste reduction efforts.
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