With so many different brands and products available on shelves to choose from, retailers are constantly competing to draw in new buyers, and these bold branding examples are showcasing some of the vibrant and eye-catching designs and methods businesses are using.
Showcasing a brand's name and logo is simply not enough to capture a consumer's attention in this modern day and age. That's why marketers are thinking outside-the-box to create whimsical themes and humorous references that people will be able to easily associate with that particular product. From graffiti fragrance bottles to graphic dessert merchandizing, these bold branding examples are showcasing that retailers have to provide more than just a simple graphic in order to attract potential buyers.
Sure to stand out amongst the sea of other similar products, these boldly branded items will certainly have consumers stopping to take a closer look.
71 Bold Branding Examples

71
City-Shaped Produce Packaging
Made in BKLYN Herb Wrappers Assert the Contents' Local Origins

70
Supernatural Soft Drinks
The New 'Mystic' Coca-Cola Bottle is Out of this World
69
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
68
Delightfully Patterned Detergents
Method Orla Kiely Packaging Charms One's Sense of Sight
67
Graphic Dessert Merchandizing
Bardot Ice Cream Branding Delivers Deliciously Designed Decadence
66
Vibrant Whiskey Bottles
The J & B Eccentric Colors Line Brings Crazy Fun to a Stuffy Drink
65
Sleekly Tapered Bottle Packaging
The New CYMK Hand-Blown Bottles from EQUA are Bright and Bold
64
Hue-Infused Branding
Josa Lightbulb Packaging Emits More Color Than Most
63
Upscale Corner Store Packaging
This 7-Eleven Fast Food Packaging Gets a Typographic Treatment
62
Heart-Covered Cans
Coca-Cola x PLAY Comme Des Garcons Present a Bold Redesign
61
Celeb-Branded Vegetables
Made in Brooklyn Produce Packaging Celebrates the Fertility of New York
60
Fresh Fruity Branding
Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
59
Pantone Chip Branding
The Toscatti Packaging is Categorized by Color for Customer Convenience
58
Psychedelic Dairy Branding
GOA Healthy Yogurt Packaging Has a Colorful Nutrient Content
57
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
56
Stop-Sign-Inspired Boxes
Nowhere To Go Packaging Brings a Sweeping Glance to a Standstill
55
Vibrant Patterned Packaging
Helios and Uniform Creative Vivacious Packaging for Organic Food
54
Street Art Sauvignons
The Piece Wine Packaging Dresses Premium Drinks for a Youthful Demographic
53
Gilded Artisan Chocolate Packaging
Marou Creates Bean-to-Bar Products Wrapped in Handmade Paper
52
Cartoon Bottle Branding
The Shamil Ramazanov Coca-Cola Bottle Makes You Feel Like a Child Again
51
Punchy Paint Packaging
The Waldo Trommler Paint Branding Employs Bold Typography and Colors
50
Fruit Inspired Office Essentials
The Fruits Block by Ko. Machiyama is Refreshingly Clever
49
Technicolor Soda Branding
The Fizzy Lizzy Packaging is Carefree and Playful
48
Robust Brew Branding
Rhino Coffee Packaging Makes a Bold Appearance in the Morning Beverage Market
47
Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
46
Bold Design Brew Bottles
Porsteinn Beer Uses 10 Different Graphics for New Brand
45
Delectable Text-Wrapped Branding
Helado i Ice Cream Packaging Appeals to a Variety of Tastes
44
Kaleidoscopic Pop Cans
The Neumeister Glow Cans are Psychedelic Alcohol Holders
43
Personified Biscuit Boxes
BISC8ITO Cookie Packaging Features Adorable Cartoon Characters
42
Bold Eye-Catching Branding
B.Seen Eyecare Packaging Makes the Purpose of the Product Obvious
41
Lumber Lid Branding
Savannah Bee Honey Packaging Exudes the Beauty of Product and Production
40
Doodled Food Branding
Koel Fresh Packaging is Infused with a Playful Palate of Creativity
39
Scaly Chromatic Packaging
The 'Duo Bath Product Packaging by Nora Renaud is Vibrant
38
Day-Designated Desserts
Week Chocolate Packaging Colorfully Suggests Quotidian Flavors
37
Loud Beverage Branding
Leticia Saenz Tea Packaging Uses Text and Color to Express Powerful Flavor
36
Hybrid Bottled Beverages
Flav Water Packs Bold Flavor into Innovative Packaging
35
Pyramidal Chip Merchandizing
Kellogg's Lites Packaging Targets New Consumers
34
Vibrant Paddle Branding
STIGA Table Tennis Packaging Aims to Hit a Younger Generation
33
Self-Deprecating Booze Ads
The Hype Begins for the Budweiser Black Crown Superbowl Commercial
32
Bold Symbolic Branding
Apotek Hjartat Packaging Has Been Designed to Pop Off of the Shelf
31
Psychedelic Vino Branding
The La vinya del vuit Label Celebrates the Work of Eight Artisans
30
Romantic Water Bottles
The Bottlegreen Limited Edition Sparkling Presse Range
29
Delectably Decorated Branding
Dutch Boy Paint Packaging Provides Illustrated Interior Glimpses
28
Vibrant Kid-Centric Packaging
Little Duck Organics Use Dinky Toys as Inspiration for Branding
27
Candid Seafood Branding
The Fresh Fish Pack Concept Represents its Contents Honestly
26
Motivational Cleanser Containers
The 'Better Life' Packaging Gives Your Self-Esteem a Boost
25
Inflated Brand Identities
Pump Energy Drink Packaging is Given a Bold and Powerful Boost
24
Peppy Pastel Product Branding
Hemkop Supercharges Their Line With Vibrant Packaging
23
Fascinating Fairytale Packaging
Seryab Mineral Water for Kids Sparks Inpsiration & Imagination
22
Bold Text Vino Branding
Viet Huynh Uses Engaging Typography for His Redesign of JAQK Wine
21
Personified Pasta Packaging
Ravioli 'Uralskaya Metelitsa' by Brand-B is Deliciously Inviting
20
Palm Tree-Adorned Beverages
ABSOLUT MIAMI Honors the Hot City With This New Citrus Drink
19
Boldly Lettered Branding
GOOOD Sport Packaging Suggests Increasing Strength with Typography
18
Sports Equipment Kegs
The Moretti Ball was Designed to Appeal to Football and Beer Fans Alike
17
Vibrant Car Care Branding
Croftgate Packaging Flaunts a Bright Face Compared to Competing Products
16
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
15
Cheerful Candy Packaging
The American Folk Tale Collection for Dubble Bubble is Popping
14
Bacon-Branded Vino
Vi Novell Wine Packaging Commemorates the Seasonal Slaughter of the Pig
13
Trapezoidal Headset Branding
Chromatone Headphones Packaging is Sliced for a Sneak Peek Inside
12
Curious Confectionery Packaging
The Taste of Yellow Chocolate Bar is Consumer-Inspired & Vibrant
11
Loud Soup Branding
Ziggurat Brands Create Packaging for 'Big & Bold' that Does the Name Justice
10
Fresh Floral Branding
Dr. Jacobs Castile Soap Undergoes an All-Natural Pacakging Transformation
9
Blunt Automobile Fluid Branding
Dependable Engine Oil Packaging is Strictly Straight to the Point
8
Discerning Llama Packaging
Parker Williams Crafts Side-Splitting Branding for Tesco
7
Product Palette Branding
Ricenoir Sake Packaging Benefits from the Hue of the Drink for its Design
6
Red Rooster Packaging
The Adoboloco Bottle by Buzzsaw Studios Inc. is Bold and Hot
5
Buzz-Worthy Booster Branding
The Fly Energy Drink is Easily Recognizable for Thirsty Consumers
4
Graffiti Fragrance Branding
Calvin Klein One Shock Street Edition Bottles are Youthfully Artistic
3
Fruit-Infused Branding
The MOJO Yogurt Packaging is Deliciously Juicy and Inviting
2
Superhero Guzzling Glasses
The Wonder Woman Pint Glass Gives Your Beer Heroic Qualities
1
Crimson Bottle Facelifts
Lot 96 Rebrands with Sultry Red Labeling and a Sexy Shape
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Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Architecturally Inspired Luxury Boutiques
Dolce & Gabbana Debuts a New Flagship Boutique
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Refreshed Pantyhose Brands
The New L'eggs Brand Identity is Playful and Modern
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Sleek Cozy Footwear Rebrandings
The Refreshing UGG Rebranding Brings the Name to New Heights
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Boldly Creative Tequila Campaigns
DELEÓN Tequila Launched its ‘Bold Spirits, Rise’ Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Vivaciously Redefined Car Brands
Jaguar Debuts its 'Copy Nothing' Campaign
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Pioneering Plant-Based Supermarkets
REWE's Venture is Considered a Bold Innovation in the Industry
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Bold Sauce Ranges
Hidden Valley® Ranch Debuts Seven New Flavor Additions to Its Lineup
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Art-Inspired Vibrant Sauces
Specialty Hot Sauces With Unique Flavors and All-Natural Ingredients
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Premium Retail Destinations
Noa Santos Ovevrhauled the Banana Republic Flagship in Soho
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Navigational Protein Bars
Perfect Bar Created a Bar with a GPS to Lead Shoppers to Its Product
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Adorably Patterned Kitchen Appliances
Marquee Brands Expands Laura Ashley Licensing Deal with VQ
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Retro Tinned Fish Packs
BELA's Since '97 Legacy Pack Shares a Taste of a Brand Ahead of Its Time
Expansive Private Label Housewares
These New In-House Michaels Brands Have More than 700 Items
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Premium Flavored Cheese Spreads
BelGioioso Offers Flavored Cheeses for Various Culinary Uses
Enhanced Brand Websites
Waring Places an Emphasis on Modern Aesthetics in New Rebranding Project
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Scandinavian Aesthetics-Forward Shop Designs
Quadrant Design Shapes the Atmosphere in Eton's Shop
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Citrus-Themed Grocer Products
Albertsons Lemon-Inspired Products are Here for Springtime
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Groundbreaking Seafood Sub-Brands
The Plant Based Seafood Co. Debuts Two New Sub-Brands
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Retro Dairy-Free Cheeses
The 80s and 90s Inspired RADD Foods' Refreshed Brand Identity
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
High-Energy Seafood Branding Initiatives
Beaver Street Fisheries' Marketing Strategy is Dynamic
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
In-House Screen Printing Services
Brewery Branding Co. Strategically Shifts Its Business Model
Chip Brand-Inspired Apparel
Lay's Partners with HUEMN to Create a Co-Branded Merchandise Capsule
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Gourmet Baked Beans
Clark Foods Boasts a Line of Flavorful Baked Bean Options
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Multi-Brand Shopping Hubs
Boohoo Opens the Boohoo Marketplace for Easy Access to Over 150 Brands
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Startup Name Generators
Bake Your Brand Uses AI to Create Unique Startup Names and Taglines
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Charitable Seafaring Snack Branding
Burts and RNLI Partnered to Showcase Heroes
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping