With so many different brands and products available on shelves to choose from, retailers are constantly competing to draw in new buyers, and these bold branding examples are showcasing some of the vibrant and eye-catching designs and methods businesses are using.
Showcasing a brand's name and logo is simply not enough to capture a consumer's attention in this modern day and age. That's why marketers are thinking outside-the-box to create whimsical themes and humorous references that people will be able to easily associate with that particular product. From graffiti fragrance bottles to graphic dessert merchandizing, these bold branding examples are showcasing that retailers have to provide more than just a simple graphic in order to attract potential buyers.
Sure to stand out amongst the sea of other similar products, these boldly branded items will certainly have consumers stopping to take a closer look.
71 Bold Branding Examples
71
City-Shaped Produce Packaging
Made in BKLYN Herb Wrappers Assert the Contents' Local Origins
70
Supernatural Soft Drinks
The New 'Mystic' Coca-Cola Bottle is Out of this World
69
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
68
Delightfully Patterned Detergents
Method Orla Kiely Packaging Charms One's Sense of Sight
67
Graphic Dessert Merchandizing
Bardot Ice Cream Branding Delivers Deliciously Designed Decadence
66
Vibrant Whiskey Bottles
The J & B Eccentric Colors Line Brings Crazy Fun to a Stuffy Drink
65
Sleekly Tapered Bottle Packaging
The New CYMK Hand-Blown Bottles from EQUA are Bright and Bold
64
Hue-Infused Branding
Josa Lightbulb Packaging Emits More Color Than Most
63
Upscale Corner Store Packaging
This 7-Eleven Fast Food Packaging Gets a Typographic Treatment
62
Heart-Covered Cans
Coca-Cola x PLAY Comme Des Garcons Present a Bold Redesign
61
Celeb-Branded Vegetables
Made in Brooklyn Produce Packaging Celebrates the Fertility of New York
60
Fresh Fruity Branding
Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
59
Pantone Chip Branding
The Toscatti Packaging is Categorized by Color for Customer Convenience
58
Psychedelic Dairy Branding
GOA Healthy Yogurt Packaging Has a Colorful Nutrient Content
57
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
56
Stop-Sign-Inspired Boxes
Nowhere To Go Packaging Brings a Sweeping Glance to a Standstill
55
Vibrant Patterned Packaging
Helios and Uniform Creative Vivacious Packaging for Organic Food
54
Street Art Sauvignons
The Piece Wine Packaging Dresses Premium Drinks for a Youthful Demographic
53
Gilded Artisan Chocolate Packaging
Marou Creates Bean-to-Bar Products Wrapped in Handmade Paper
52
Cartoon Bottle Branding
The Shamil Ramazanov Coca-Cola Bottle Makes You Feel Like a Child Again
51
Punchy Paint Packaging
The Waldo Trommler Paint Branding Employs Bold Typography and Colors
50
Fruit Inspired Office Essentials
The Fruits Block by Ko. Machiyama is Refreshingly Clever
49
Technicolor Soda Branding
The Fizzy Lizzy Packaging is Carefree and Playful
48
Robust Brew Branding
Rhino Coffee Packaging Makes a Bold Appearance in the Morning Beverage Market
47
Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
46
Bold Design Brew Bottles
Porsteinn Beer Uses 10 Different Graphics for New Brand
45
Delectable Text-Wrapped Branding
Helado i Ice Cream Packaging Appeals to a Variety of Tastes
44
Kaleidoscopic Pop Cans
The Neumeister Glow Cans are Psychedelic Alcohol Holders
43
Personified Biscuit Boxes
BISC8ITO Cookie Packaging Features Adorable Cartoon Characters
42
Bold Eye-Catching Branding
B.Seen Eyecare Packaging Makes the Purpose of the Product Obvious
41
Lumber Lid Branding
Savannah Bee Honey Packaging Exudes the Beauty of Product and Production
40
Doodled Food Branding
Koel Fresh Packaging is Infused with a Playful Palate of Creativity
39
Scaly Chromatic Packaging
The 'Duo Bath Product Packaging by Nora Renaud is Vibrant
38
Day-Designated Desserts
Week Chocolate Packaging Colorfully Suggests Quotidian Flavors
37
Loud Beverage Branding
Leticia Saenz Tea Packaging Uses Text and Color to Express Powerful Flavor
36
Hybrid Bottled Beverages
Flav Water Packs Bold Flavor into Innovative Packaging
35
Pyramidal Chip Merchandizing
Kellogg's Lites Packaging Targets New Consumers
34
Vibrant Paddle Branding
STIGA Table Tennis Packaging Aims to Hit a Younger Generation
33
Self-Deprecating Booze Ads
The Hype Begins for the Budweiser Black Crown Superbowl Commercial
32
Bold Symbolic Branding
Apotek Hjartat Packaging Has Been Designed to Pop Off of the Shelf
31
Psychedelic Vino Branding
The La vinya del vuit Label Celebrates the Work of Eight Artisans
30
Romantic Water Bottles
The Bottlegreen Limited Edition Sparkling Presse Range
29
Delectably Decorated Branding
Dutch Boy Paint Packaging Provides Illustrated Interior Glimpses
28
Vibrant Kid-Centric Packaging
Little Duck Organics Use Dinky Toys as Inspiration for Branding
27
Candid Seafood Branding
The Fresh Fish Pack Concept Represents its Contents Honestly
26
Motivational Cleanser Containers
The 'Better Life' Packaging Gives Your Self-Esteem a Boost
25
Inflated Brand Identities
Pump Energy Drink Packaging is Given a Bold and Powerful Boost
24
Peppy Pastel Product Branding
Hemkop Supercharges Their Line With Vibrant Packaging
23
Fascinating Fairytale Packaging
Seryab Mineral Water for Kids Sparks Inpsiration & Imagination
22
Bold Text Vino Branding
Viet Huynh Uses Engaging Typography for His Redesign of JAQK Wine
21
Personified Pasta Packaging
Ravioli 'Uralskaya Metelitsa' by Brand-B is Deliciously Inviting
20
Palm Tree-Adorned Beverages
ABSOLUT MIAMI Honors the Hot City With This New Citrus Drink
19
Boldly Lettered Branding
GOOOD Sport Packaging Suggests Increasing Strength with Typography
18
Sports Equipment Kegs
The Moretti Ball was Designed to Appeal to Football and Beer Fans Alike
17
Vibrant Car Care Branding
Croftgate Packaging Flaunts a Bright Face Compared to Competing Products
16
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
15
Cheerful Candy Packaging
The American Folk Tale Collection for Dubble Bubble is Popping
14
Bacon-Branded Vino
Vi Novell Wine Packaging Commemorates the Seasonal Slaughter of the Pig
13
Trapezoidal Headset Branding
Chromatone Headphones Packaging is Sliced for a Sneak Peek Inside
12
Curious Confectionery Packaging
The Taste of Yellow Chocolate Bar is Consumer-Inspired & Vibrant
11
Loud Soup Branding
Ziggurat Brands Create Packaging for 'Big & Bold' that Does the Name Justice
10
Fresh Floral Branding
Dr. Jacobs Castile Soap Undergoes an All-Natural Pacakging Transformation
9
Blunt Automobile Fluid Branding
Dependable Engine Oil Packaging is Strictly Straight to the Point
8
Discerning Llama Packaging
Parker Williams Crafts Side-Splitting Branding for Tesco
7
Product Palette Branding
Ricenoir Sake Packaging Benefits from the Hue of the Drink for its Design
6
Red Rooster Packaging
The Adoboloco Bottle by Buzzsaw Studios Inc. is Bold and Hot
5
Buzz-Worthy Booster Branding
The Fly Energy Drink is Easily Recognizable for Thirsty Consumers
4
Graffiti Fragrance Branding
Calvin Klein One Shock Street Edition Bottles are Youthfully Artistic
3
Fruit-Infused Branding
The MOJO Yogurt Packaging is Deliciously Juicy and Inviting
2
Superhero Guzzling Glasses
The Wonder Woman Pint Glass Gives Your Beer Heroic Qualities
1
Crimson Bottle Facelifts
Lot 96 Rebrands with Sultry Red Labeling and a Sexy Shape
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Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Color-Accented Flagship Stores
The Valentino Flagship Store in London Recently Opened
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Art-Inspired Vibrant Sauces
Specialty Hot Sauces With Unique Flavors and All-Natural Ingredients
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Premium Retail Destinations
Noa Santos Ovevrhauled the Banana Republic Flagship in Soho
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Squeezable Sauce Rebrandings
Kraft Sauce is Launching its Creamy Sauces Line to the Roster
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Squeezable Tangy Sauces
Sarson's Dip & Drizzle Captivates Young Consumers' Palates
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Navigational Protein Bars
Perfect Bar Created a Bar with a GPS to Lead Shoppers to Its Product
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Enhanced Brand Websites
Waring Places an Emphasis on Modern Aesthetics in New Rebranding Project
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Gourmet Baked Beans
Clark Foods Boasts a Line of Flavorful Baked Bean Options
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Retro Dairy-Free Cheeses
The 80s and 90s Inspired RADD Foods' Refreshed Brand Identity
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Chip Brand-Inspired Apparel
Lay's Partners with HUEMN to Create a Co-Branded Merchandise Capsule
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Boldly Flavored Deli Salads
These New Reser's Fine Foods Deli Products Come in Five Options
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Multi-Brand Shopping Hubs
Boohoo Opens the Boohoo Marketplace for Easy Access to Over 150 Brands
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Spontaneity-Inspired Liqueur Campaigns
Casa Redondo Strategically Relaunches the Safari Brand
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
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Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Charitable Seafaring Snack Branding
Burts and RNLI Partnered to Showcase Heroes
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping
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