The Bottlegreen Limited Edition Sparkling Presse Range
Marissa Liu — October 22, 2009 — Lifestyle
References: bottlegreen & thedieline
Premium soft drink brand Bottlegreen Drink Co is launching a beautiful range of Bottlegreen limited edition bottles for their sparkling pressé drinks.
To encourage consumer involvement in the creation of the range of Bottlegreen limited edition sparkling pressés, the company short-listed four candidates and put their designs to a public vote on the internet.
After over 5,0000 votes were cast, UK design student Rachel Pitman’s Sparkle Blossom design was declared the winner. The design was inspired by the structure of the elderflower blossom (one of flavors of sparkling pressé). The company is hoping that the new, vibrant Bottlegreen limited edition sparkling pressé packaging will pique customers’ interest as much as their drinks please taste buds.
To encourage consumer involvement in the creation of the range of Bottlegreen limited edition sparkling pressés, the company short-listed four candidates and put their designs to a public vote on the internet.
After over 5,0000 votes were cast, UK design student Rachel Pitman’s Sparkle Blossom design was declared the winner. The design was inspired by the structure of the elderflower blossom (one of flavors of sparkling pressé). The company is hoping that the new, vibrant Bottlegreen limited edition sparkling pressé packaging will pique customers’ interest as much as their drinks please taste buds.
Trend Themes
1. Limited Edition Packaging - Brands can integrate consumer involvement in the creation and design of limited edition packaging to encourage brand engagement and product purchases.
2. Product Customization - Brands can offer personalized designs as part of their product offerings to differentiate their products and increase customer loyalty.
3. Sustainable Packaging - Brands can create limited edition packaging with environmentally friendly materials to appeal to environmentally conscious customers and increase brand reputation.
Industry Implications
1. Beverage - The beverage industry can offer limited edition packaging and product customization to differentiate their products and increase customer engagement and loyalty.
2. Packaging - The packaging industry can work with brands to create limited edition packaging and innovative sustainable packaging solutions.
3. Design - The design industry can work with brands to create unique and personalized packaging designs that integrate consumer involvement.
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