The New 'Mystic' Coca-Cola Bottle is Out of this World
Amelia Roblin — October 21, 2010 — Marketing
References: jeromeolivet & yankodesign
The new 'Mystic' Coca-Cola bottle design by Jerome Olivet brings the fizzy drink into the future. With a streamlined spaceship shape, the plastic pneumatic packaging will make the soft drink that much more attractive on the convenience store shelf.
The brand's bold red trademark consumes the otherwise transparent vessel with such vibrant volume that takes off from the traditional form of the plastic screw-top. The new 'Mystic' Coca-Cola bottle is a cosmic repackaging that will be sure to result in skyrocketing sales.
The brand's bold red trademark consumes the otherwise transparent vessel with such vibrant volume that takes off from the traditional form of the plastic screw-top. The new 'Mystic' Coca-Cola bottle is a cosmic repackaging that will be sure to result in skyrocketing sales.
Trend Themes
1. Futuristic Packaging - The 'Mystic' Coca-Cola bottle design showcases a futuristic packaging approach that can inspire other beverage brands to explore innovative container designs.
2. Enhanced Branding - The vibrant volume and cosmic repackaging of the 'Mystic' Coca-Cola bottle present an opportunity for brands to experiment with bold and attention-grabbing branding strategies.
3. Experiential Marketing - The unique shape and design of the 'Mystic' Coca-Cola bottle can be leveraged by brands to create immersive and memorable marketing experiences for consumers.
Industry Implications
1. Beverage Packaging - The 'Mystic' Coca-Cola bottle design presents a potential disruptive innovation opportunity for the beverage packaging industry to explore futuristic and visually striking container designs.
2. Branding and Advertising - The 'Mystic' Coca-Cola bottle's enhanced branding and attention-grabbing design open up possibilities for disruptive innovation in the branding and advertising industry, encouraging bolder and more impactful strategies.
3. Event and Experiential Marketing - The unique shape and design of the 'Mystic' Coca-Cola bottle provide an opportunity for the event and experiential marketing industry to create immersive and memorable brand experiences that revolve around innovative packaging.
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