Ziggurat Brands Create Packaging for 'Big & Bold' that Does the Name Justice
Susan Keefe — February 4, 2012 — Lifestyle
References: zigguratbrands & packagingoftheworld
The UK soup brand 'Big & Bold' sought the creative assistance of the design firm Ziggurat Brands to help the company craft an eye-catching look and exciting persona. The result of this collaboration is a vibrant package featuring large and expressive typography and loud, vivacious graphics. To say the Big & Bold label is hard to miss would be an understatement. The Big & Bold packaging is exactly like the name suggests.
The brilliant containers Ziggurat Brands created are guaranteed to catch more than a few hungry eyes in the grocery store. The graphics that accompany these soups are sweet and homey, and reminiscent of the illustrations you would find in a child's picture book. Each label highlights the ingredients found in the soup, making the packaging straightforward and informative.
Exciting, loud and family friendly, the Big & Bold packaging is full of youthful exuberance.
The brilliant containers Ziggurat Brands created are guaranteed to catch more than a few hungry eyes in the grocery store. The graphics that accompany these soups are sweet and homey, and reminiscent of the illustrations you would find in a child's picture book. Each label highlights the ingredients found in the soup, making the packaging straightforward and informative.
Exciting, loud and family friendly, the Big & Bold packaging is full of youthful exuberance.
Trend Themes
1. Bold Packaging - Design companies can create bold and expressive packaging with vibrant typography and vivacious graphics for brands looking to stand out on the shelves.
2. Ingredient-focused Packaging - Creating packaging that highlights the ingredients found in a product can provide customers with informative and straightforward choices, leading to more sales.
3. Youthful Exuberance - Creating packaging that is exciting, family-friendly, and reminiscent of illustrations found in a child's picture book can help brands stand out and appeal to a younger demographic.
Industry Implications
1. Food - The food industry can benefit from bold and expressive packaging that highlights ingredients to help brands stand out in a crowded market and appeal to a younger demographic.
2. Design - Design companies can offer services to create bold brand packaging with creative typography and illustrations, providing a competitive advantage for their clients.
3. Consumer Goods - Consumer goods companies can explore innovative and creative packaging that appeals to a younger demographic for their products, helping them to stand out in competitive markets.
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