Marou Creates Bean-to-Bar Products Wrapped in Handmade Paper
Susan Keefe — May 22, 2012 — Lifestyle
References: rice-creative & lovelypackage
Marou is the first single origin bean-to-bar chocolate produced in Vietnam. The company focuses on working directly with local cacao farms to produce a premium product with a conscious. Hoping to sell the company's unique business model along with its rich chocolate, Marou enlisted the artistic flair of Rice Creative to craft a strong image for the bold brand.
The result of the collaboration is a packaging design that is the perfect combination of modern and traditional aesthetics. Wrapped in handmade gilded paper created by local artisan printers, these glossy bars of chocolates look like auspicious gifts begging to be unwrapped. The different flavors of chocolate, which are determined by the geographical location of the cocoa beans used, are differentiated through a color coding system. The colors themselves are based on the variety of shades a Trinitario cocoa pod comes in.
Beautiful, intricate and vibrant, this gorgeous packaging design upholds the ideals and style of the artisan chocolate company Marou.
The result of the collaboration is a packaging design that is the perfect combination of modern and traditional aesthetics. Wrapped in handmade gilded paper created by local artisan printers, these glossy bars of chocolates look like auspicious gifts begging to be unwrapped. The different flavors of chocolate, which are determined by the geographical location of the cocoa beans used, are differentiated through a color coding system. The colors themselves are based on the variety of shades a Trinitario cocoa pod comes in.
Beautiful, intricate and vibrant, this gorgeous packaging design upholds the ideals and style of the artisan chocolate company Marou.
Trend Themes
1. Bean-to-bar Chocolate - Creating premium chocolate products by directly working with local cacao farms presents an opportunity for disruptive innovation in the chocolate industry.
2. Handmade Gilded Paper - Utilizing handmade gilded paper for packaging design offers a space for disruptive innovation within the packaging industry.
3. Color Coding System - Implementing a color coding system to differentiate chocolate flavors based on cocoa bean origins presents an opportunity for disruptive innovation in branding and product identification.
Industry Implications
1. Chocolate Production - The growth of bean-to-bar chocolate production disrupts traditional chocolate manufacturing by emphasizing direct collaboration with local cacao farms.
2. Packaging Design - Incorporating handmade gilded paper into packaging design disrupts the industry by adding an element of artisanal craftsmanship and luxury.
3. Branding and Product Identification - Implementing a color coding system to differentiate chocolate flavors disrupts traditional branding and product identification methods in the chocolate industry.
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